Experiences by Proof — Personalize your website for every visitor.

Been following what the guys at Proof are doing, and I've gotta say... respect!! Haven't used Experiences as a customer yet, but I've seen it as a visitor... and it was able to recognize our business (and thus personalize the landing page) on any device I own.

👋 Hello Product Hunters! :) Today we’re excited to launch our new product that’s been in development for 18 months that we believe will change how businesses do business online. In short: we're giving growth marketers superpowers 🦸‍♀️ 📖 The Backstory 3 years ago, our team at Proof got accepted into Y Combinator with the vision to build a more personalized, delightful experience for businesses on the internet. We called this "Making The Internet Delightfully Human" 🤔The Problem Unfortunately, 99% of websites show the same content to everyone resulting in watered down, unhelpful, ineffective messaging. Personalization works in theory, but in practice has been hard to systematically build campaigns, deploy in real time, and adapt to ever-changing audiences. 💡The (freakin' cool) Solution We’re proud to introduce Proof’s newest product, Experiences. Easily personalize your existing site’s content like headlines, images, and calls to action for every visitor. Create powerful audiences by on-site behavior, custom traits from CRM, Segment, or Clearbit, and custom events sent into our powerful API. It's like Google Optimize on steroids. 🎉 Results For the past 18 months, we have worked with early-access customers by experimenting with personalization to learn what works. Here are a few case studies: 1. Profitwell increased leads by 162% 2. Klientboost increased proposals by 11% 3. Bench increased content downloads by 41%% 4. Tithe.ly increased leads by 82% 5. Shipbob increased blog leads by 48% See all here - https://useproof.com/customers 😃Who is personalization best for? We’ve found that personalization works best for companies with at least 15,000+ visitors per month. Less than that volume and it becomes hard to prove what works in reasonable time. We’re also focused on B2B businesses for now because company data is public (through tools like Clearbit) and makes for a very relevant experience when buying from other companies (e.g. relevant content, integrations, and clear customer journey). 🏆 Use Cases ∙ Personalize headline using company name merge tag “Grow Salesforce’s NPS score” ∙ Change call to actions based on lifecycle stage (“Download eBook” vs “Start Trial” vs “Upgrade Plan”) ∙ Personalize mockups for more relatable imagery (Their company name used in the app mockup) ∙ Relevant content upgrade for specific blog posts (“Ultimate Guide to Reducing Churn” on blog post about churn) ∙ Autofill/hide form fields when information is know ∙ Remember where visitor left off in content or signup flow so they don’t have to start over again. ∙ Personalize for each ad campaigns or traffic source for more relevant post-click experience. See the Playbooks here - https://useproof.com/playbooks We’ve thought about this problem a LOT, but we know we’re just scratching the surface on what’s possible. It would be so helpful to get your feedback on what personalization YOU find exciting. If you’re interested in seeing inside the product and more specific use cases, request a demo with me and I’d be happy to show you around. Grab a demo 👉 https://useproof.com/experiences p.s. As a special Product Hunt exclusive bonus, we're offering 10% off for life for any Product Hunt subscribers who book a demo with me before February 1st.

Hey @dave_rogenmoser1 - this looks really interesting. Killer case studies too - props on running such a long beta to get them 👏. Can I ask a quick question? There is an accusation levelled at ad retargeting that it’s “creepy” cause it follows you around the web. Did you get any insights from your beta on the best way to manage the thin line between unsettling and delightfully personal with Experiences?

Looks really promising! Congrats Experiences by Proof team.

Love the product, not ready to use it yet. Great job on bringing this innovation to the new marketing wave.

Our company Skup has been using Proof for three years and was lucky enough to be invited into the very first beta of Experiences. Outstanding product with an amazing team behind it that actually care about their users. They took the initiative to bring us out from Florida to their office in Austin to help us get setup and running with Experiences. Grade A guys, grade A products and a must have for any company that wants to actually compete in the new hyper-personalized AI driven marketing space

Great product! We've been following Proof since YC debut and it's great to see your progress. Congratulations guys! ?makers Quick question: for Experiences will first time anonymous visitors also have traits/demographics information that I can segment based on?

I've been working with Dave and the Proof team for almost six months, and they've been nothing short of amazing. Love the product, we've seen huge success (162% lift in email submissions!), and the team always has time to chat through ideas/questions and help with best practices and give advice. Really excited to dig in to this new product!

Before we built this product to personalize our website for different audiences, I had to duplicate landing pages for each audience and then make my changes. That became a HUGE headache to maintain. 🤬 We also have been personalizing our emails for years so it's about time did the same on our website. For example, categorizing audiences by industry or using the visitor's company name in the copy. Over these past 18 months through trial and error, our strategy on website personalization has evolved. We have run dozens of A/B test and to this day are still finding out what works and what doesn't. To pass these learnings onto you, we've written a free ebook called "The Marketer's Guide to Website Personalization". https://useproof.com/personaliza... Thanks for your support on today's launch of Experiences! If you have any questions about personalization strategy I'm happy to help.

This looks amazing. Can't wait to test it out on our blog and landing page funnels. We've been hard-coding custom personalizations into our based that pull from custom utm_params for a while now, both for ads, and for emails, but the way this does it dynamically based on Clearbit industry/company data looks insane! Congrats @austindistel and the whole Proof team! I'm sure your investment will pay off 10-fold!

Adding to what @chris_nolan2 shared...we have had huge success thanks to Proof's new Experiences tool and @dave_rogenmoser1 rallying his team around it.

Massive shoutout to the Proof team on this one! We were one of the lucky few who got to beta test, and on just the first test, we grew our conversion rates by 11%. That was just the first test! https://useproof.com/customers/k...

Had our kickoff meeting yesterday and I am pumped to be using this! All those use cases directly are bang on for the money. I'm sure I'll think of others as we dive into using the platform. Our engineering team is way too busy working on product to help out with personalization, so being able to do this with no coding is a blessing.

We have used Experiences at ShopMessage for several months already. Awesome, intuitive product that led to a 45% increase in visitor-to-signups based on our control group. "Personalization" has been a buzzword for a while and many products have promised but not delivered — Proof Experiences nails it, especially for SaaS company use-cases.

Dave and Proof team - a great job is done so far. I appreciate and wish you all the best. Your lovely competitor: nextsale.io

Wow this looks really interesting! Def need to try it.

Proof has been essential for our e-com stores. Super excited to have this new customer experience with Experiences. Already excited to how I'm going to cater to different audiences in our sites. Austin and his team are great!

If this actually works, it would be amazing to serve up persoanlised content on one's website and then take decisions with the data.

The product looks incredible and I've love to use it. I just can't get past the steep price tag. Awesome work though.

I had this idea on my notebook, I can tell you that if you focus on it, it's gonna be a 50m-200m $ company within 12 months. Good luck. Changing a landing page based on the source of traffic is a killer.