A technology guru, Scott Bales is a global leader in the cutting edge arena known as “The Digital Shift and Mobility”, which encompasses innovation, culture, design, technology and mobility in a world gone digital. A thought leader through and through, Scott thrives on the intersection between cultural and behavioural changes in the face of technology innovations. Over the past eight years Scott has built a digital audience through targeted experiments and market development. He is launching that expertise as an Innovation Ronin at Innovation Labs Asia. His entrepreneurial career has seen him build companies on four continents in financial inclusion, insurance, payments, retail and consumer products. Scott's previous book still stands as Publishizer's most successful campaign ever.