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Really Good Emails
p/really-good-emailsCurated design, code, resources to make your emails better.
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Matthew Smith

Really Good Emails 2.0 - Really good curated email design and code inspiration

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We've grown from a glorified blog/newsletter to a blazing fast part of the mega-web. Sign up at Really Good Emails to like and collect your fave emails, peep the code, or fly through the site for inspiration or a peek at your competition's email game. 💌

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Matthew Smith
Maker
Well friends, it's been a wild 5 years, but we are growing up a little bit. I'm really curious how everyone out there is doing their email game when it comes to product and ecommerce emails. Before starting Fathom & Draft (my design studio), when I was on leadership at three different startups I was always hunting for the best in class emails that other products were sending out so I could improve our own email game. I couldn't find what I was looking for, so I launched it and got some friends to join in the mess with me! What's your typical flow for working on email designs and code for your product hunt products?
Murat Mutlu
@whale One of my favourite resources (and the team here too!) Thanks for all the love you put into it! New design makes it a breeze to find stuff now 👌
Steve Palmer
@whale Such a great resource and it's been fun to see this evolve over the years. Nice work!
Matthew Smith
Maker
@mutlu82 Thank you so much for the positive response. Really appreciate it. We have put a lot of love into this and some blood and some tears and some grass clippings too. It's supposed to be good for the bones. What would make the site more useful to you on the regular?
Matthew Smith
Maker
@sonomavine Thank you Steve! really appreciate the response. What would make it an even more useful tool to you?
Rob Hope ⚡️Yo!
Great work and huge UX improvement - well done Matt and team!
Matthew Smith
Maker
@robhope Thank you Rob. Some wins, some losses. We have a long way to go. Good luck with your own work as well!
Parth Shrivastava
Absolutely love Really Good Emails. The new interface looks catchy and good. It is very Pinterest-esque, hence easy to use and browse. Kudos guys, keep up the good work.
Matthew Smith
Maker
@parth_sh We're definitely borrowing heavily from Pinterest, Unsplash, Dribbble, etc. Lots to learn from our big brothers and sisters :)
Jorge Selva
Having a live code view and ability to create collections takes this to the next level. This is an indispensable tool for email/all marketers looking for inspiration. Love seeing this update to an already great site!
Matthew Smith
Maker
@jorge_selva Thank you Jorge! Super stoked you really enjoy using the site. What would make it even more useful for you? Hi five to Chicago!
Gaby Araujo
I'm a big fan of your platform :-) Basically, using it at least once a week for inspiration. My only feedback: Have you thought about updating every category every week? There are some categories that are not frequently updated and the inspiration could be outdated. Keep rocking it!
Matthew Smith
Maker
@gzampino really appreciate the positive and thoughtful response. More regular updates is definitely a goal of ours. We rely too on your submissions. We'll be re-adding back the submission option soon and should have some cool new tools for it. Thanks again. How do you and your team use RGE?
Alessandro Tesoro
I'm a big fan of your website and v2.0 is such a nice improvement. For some reason with the previous version I never could navigate categories pages. They would never load but now in v2.0 everything seems fine :) Congrats
Matthew Smith
Maker
@themesdepot Thanks so much! Love hearing this. What would make the site that much more useful to you?
Julie Chabin
I really love Really Good Emails. The best place to find inspiration for emails for both design and copy.
Matthew Smith
Maker
@syswarren I love that you called out copy here. That's smart. Something for us to really think through as we continue to try and elevate our product. What would make the site even more useful for you?
Julie Chabin
@whale I must say it's already pretty useful as it is. Copy is 99% of the email, the visual matters but what truly makes a difference is the copy. On the previous version of RGE, I relied a lot on the categories because the message changes with the context and categories helped find good examples.
Matthew Smith
Maker
@syswarren So true. I'm a big proponent of copy IS design. So on the new site, categories don't seem to be working as well for you? Or are you having a harder time finding the categories? I'd love to make category use a primary tool and had thought it was, but want to make sure we're meeting everyone's needs :)
Julie Chabin
@whale Maybe it's the color that makes the new categories a bit harder to scan or the fact it's a long list on a separate page. It took me a while to find "Transactional" because it was in the "Miscellaneous" category. This being said, I really like how visible are the related categories on other pages. It's much better!
Matthew Smith
Maker
@syswarren Category refinement is on the top of the list! Thanks so much for great feedback.
Dan Edwards
Always send people to this resource, outstanding job and love the re-design!
Sharath Kuruganty
This is so cool. I always refer Really Good Emails for inspiration. Recently I started a newsletter for my product Really Good Questions and it's been a great help from you guys. Thanks for launching 2.0 and I'm super excited to check the new version. The site looks great. Congrats 👏🏼👏🏼👏🏼
Matthew Smith
Maker
@5harath This is genius! Love it. I'll follow right away. What are you learning?!
Sharath Kuruganty
Thanks @whale for subscribing to the newsletter 🙏🏼 I'm learning a ton while going through these interesting questions. More than that I'm learning how to interact with people, sharping my eye towards great valuable things fueling my curiosity. I always feel twitter as a platform where like-minded people gather together and provide value to each other. I'm one of them and I wanted to capture everything I found interesting in one place. That's the fundamental reason I made Really Good Questions. Hope you get value as well. Thanks again 🙌🏼
Graeme
congrats! I've found a lot of info from the Really Good Emails newsletter and the new site is great!
Matthew Smith
Maker
@graeme_fulton Thx so much! What features would you love to see next?
Suhaimi Rahman
Fantastic!
Matthew Smith
Maker
@suhaimi Thank you for the positive response!
Elena Luchita
Congratulations on the launch! RGE is my favorite website for email inspiration 😍
Matthew Smith
Maker
@elennaly so glad to hear it!
Panagiotis Xanthopoulos
Nice work!
Corinna Keefe
I love Really Good Emails - I use it to inspire improvements in my own marketing emails, and share examples of best practices with our clients and readers.
Joe Hallissey
Congrats on 2.0! I've been a subscriber for awhile now and always look forward to seeing your emails in my inbox.
Jacqui Lindo
You guys make Fridays awesome! And I don't feel so alone in the world of email design.
Rebecca Lajoie-Dyck
love this new design/functionality! RGE has been an ongoing creative inspiration go-to for me - keep up the good work guys!
Matthew Smith
Maker
@rebecca_lajoie_dyck Thank you so much! What's the most useful part of RGE? What tool or feature would make it more useful?
Rebecca Lajoie-Dyck
@whale I like researching promos like black Friday and seasonal sales, and seeing what popular brands are putting out there without having to subscribe to all of their emails! I think searching by brands would be helpful and more B2B emails would be awesome - I see a lot of product-based and would kill for SAAS emails, platform-based emails - stuff like that!
Matthew Smith
Maker
@rebecca_lajoie_dyck Solid. I know we have those on our platform, so maybe figuring out ways of surfacing that better for you would help? Did you know you can search by brand? https://reallygoodemails.com/sea... or https://reallygoodemails.com/pin... Maybe those aren't clear enough in the UI? Thanks for taking the time to respond.
KindraWyatt
Nothing I love more than some really good emails. Great job, y'all!
Shalom Smith
Can definitely recommend. Helps you get that professional look.
Troy Petrunoff
Huge fan of the new RGE design. Great place to pull email design inspiration.