Will be Reddit a leading platform for discussions in the future?
Unlike other social media platforms, I perceive a lower level of "centralization of power" on Reddit (such as in the comparison of X – Musk, IG, FB – Zuckerberg, which are starting to become politically tinged).
I'm starting to see this place as a more reliable and balanced source of information, where discussions can be held at a high level, perhaps also due to sometimes stricter moderation.
+ I am noticing how some makers proclaim that Reddit brought them good leads.
According to these facts, do you think that Reddit has the potential to outgrow bigger social media players?
Do you use Reddit for your business & marketing efforts?
I'd like to hear your thoughts, and approaches, as I'm considering being a bit more active there. (Feel free to share your handle/link profile.) 🤝🙂
I am on Reddit under my very old handle, so feel free to get in touch :D
https://www.reddit.com/user/nikafitsk/
Reddit's community-driven model makes it a great space for organic discussion, but its anti-advertising culture can be tricky for businesses. Have you considered testing niche subreddits for engagement? Might be a great way to start! 🚀
Reddit's community driven model gives it a strong edge, but with rising competition and moderation challenges, its future dominance is not guaranteed. What do you think will be its biggest hurdle?
As a Reddit moderator for r/GrowthHacking, I've been closely observing the platform since 2020.
Traditionally, Reddit was considered an unlikely place for business promotion, but recently, the platform has been working to shift this perception, rebranding itself as a welcoming space for both businesses and individuals.
However, Reddit faces several challenges:
Subreddit moderators have significant control over what content is allowed. Some subreddits enforce strict rules, while others lack moderation entirely.
Like many social media platforms, Reddit is experiencing a rise in AI-generated spam posts and comments. However, it's still more real than any other platform.
Certain subreddits exhibit strong political biases, though this doesn’t represent the platform as a whole.
The positives of Reddit:
Reddit has 50% US audiences and the rest is wildly global.
Reddit has niche interest based communities just like PH so chances of you finding your niche audience even without running ads is high.
Reddit is officially partnered with Google and LLMs so your content shows up on all major LLMs and Google SERPs. They also launched Reddit Answers — Reddit's own AI-powered search tool.
I’ve been assisting businesses with Reddit marketing for years, and it remains one of the most effective traffic sources for specific niches.
Notably, Reddit stands out as the only major social media platform that has never reached a peak — its user base and revenue continue to grow year after year.