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Reelevant — Adapt email content to subscribers' context in real time
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@bramk @vincentmartinet very cool - how much data does Reelevant collect on their side about your email list?
@siddygups @bramk @vincentmartinet Hi Siddharth, thanks for your comment. So we basically collect everything :) From contextual data (based on each opener's location, weather, device, etc.) to behavioral data (opens, clicks). This allow brands to get to know their subscribers individually to send them the right message, at the right time, for each one of them. Am I answering your question?
Can you explain how your engine works? how it personalizes? what elements of context your using? email personalization is not new, so i d love to hear more
@ourielohayon Sure ! We're aiming at transforming mass mailing campaigns into unique messages so it goes far beyond traditional personalization. First, emails are sent individually at the best moment for each recipient (based on behavioral analysis) and email contents are updated in real time at the moment of open depending on context (location, device, weather, etc). I'd love to give you more details by email : enguerran(at)reelevant.com
Hello Hunters! I’m Vincent Martinet, CEO at Reelevant. Thanks Bram for hunting us down, the team and I are really excited to launch Reelevant on PH today.
Reelevant is the live email intelligence technology that analyzes the context of opening and the behavior of each recipient to deliver the message at the best time and display the most relevant content in real time.
Our aim is pretty straightforward: to kill mass mailing.
You can test our technology with a 21-day free trial or subscribe to our Hunters limited offers with monthly plans at the price of annual ones for the first 3 months! Reelevant is far from finished, this is just a beta version, our product will keep getting smarter as we’ll release new email intelligence features every few weeks/months.
In the meantime, we’d love to hear your thoughts and feedback on our product, so please feel free to jump in the discussion, we’re here all day to answer you!
#massmailingkiller
@vincentmartinet amazing idea, would love to try this out! Big question though, how does it integrate or work with current email clients or automation such as hubspot, intercom, mailchimp etc?
@john_tans @vincentmartinet Let's do this then ! A test campaign seems like the perfect way to see how to integrate Reelevant in your current workflow.
@cprins_ @vincentmartinet Hi Carl, thanks for your question! We actually access worldwide weather data ;)
Thanks @stefanritter, I'd love to know more about what you have built at @escthecity. Are you also working on optimizing individual sending times?
Great tool @vincentmartinet. What kind of data other than weather and location are you planning to use in the future to improve the Live Context feature?
@malikelbay We'll add time of the day soon and at this point we will be using all the data than can be collected through email! But there will still be plenty of ways to strengthen Live Content with more complex scenario. Plus, there are some exciting features coming soon that will use Live Content such as Webscrap (integrate a web screenshot into your emails and update it in real time) to display live social feeds, live inventories, live booking calendars and so on!
@enguerran_rostan thanks for your reply. Sounds interesting. I am looking forward to see your product evolve.
@malikelbay We'll keep you posted and would love to know your thoughts on future developments
Amazing product! Well done, @vincentmartinet + team. I am familiar with "sending emails at the best moment" which I think is key for successful campaigns but variation of content based on other conditions is just brilliant.
Question: you receive one and the same email with one and the same mail account on different devices. Is that possible to vary the content based on every device?
Amazing product here! I live in Florida with clients in the NorthEast, making email marketing easy. 👍🏽
@curlysafia Thanks Safia, indeed with Reelevant you could create only one campaign but set up different contents depending on your clients context at the moment of open — including the weather conditions and temperatures! Feel free to give it a try, we have 21-day free trial ;)
@alex_flom Hey Alex, thanks for your question! We actually do not use script for our live content features so we don't have this kind of problem with email providers ;)
Hey @vincentmartinet, very cool product! I definitely agree the world is heading towards delivery content which is increasingly more relevant to the user.
What other contextual factors do you look at other than weather, location, etc.?
@rtkilian Hey Rhys! Thanks, we're really pleased to hear you like our product! So for now, by context we mean location, weather conditions, temperatures and device, but we are currently working on moments of the day. This would allow ecommerce food brand to display cereals in its email if someone opens in the morning and wine if someone opens in the evening for example ;)
@delphineyo That could be very dangerous for impulse eaters like me! I look forward to seeing these emails in action.
Thanks for your kind words @danielpichel ! We combine these two approaches (sending time optimization + contextual contents) to create truly smart & unique emails.
Reelevant does enable you to adapt a content to different devices using Live Content. Your email contents are updated at each open (so the same email, sent to the same email address, may display different contents at each open depending on context). And you can vary contents depending on different criteria among which the device.
Is that what you meant ?
@zedsq Hi Zaigham, thanks for your question so first things first: we are not an email management list but a technology, and MailChimp isn’t a competitor — you can actually use Reelevant with MailChimp ;) What we offer is an email intelligence technology allowing companies to change the content of their emails, after they are sent. We leverage contextual data (device, location, weather…) to display the most relevant content in real time. We have also developed algorithms so companies can send their email campaigns at a different time to each subscriber, based on their unique habits and lifestyles.
@delphineyo Hi Delphine, you mention that you can use Reelevant with MailChimp. How do the two integrate together?
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