Hi @jacqvon the software we've built - Goal - can analyse the ads that have been placed through a Facebook ad account, looking at the creative (images) as well as the traditional data like impressions and CTR, then it tells you what elements you need in an ad to optimise conversions. A bit of a game changer as we can now use data and Artificial Intelligence to analyse the imagery and let us know what we need to have in an ad that will resonate with the audiance, that's the part I'm most excited and proud of :)

@tomreidy can you quantify the effectiveness of your approach against a baseline?

Hi @chrismessina awesome question thanks! To quantify our approach we match the results across our Ad account and as the user-base grows it will match against industry standards (anonymised). Our initial baseline data spans a wide variety of brands, dating back 9 years.