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Repixel 2.0 — Retarget someone else’s website visitors
Send ads to the recent visitors of *someone else's* website. For example, if you sell tennis gear, you might have success retargeting a site that ranks the best rackets available 🎾
Repixel was built with global privacy regulations top of mind.
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@mdorsett confirmed! You can list as many sites to the marketplace as you'd like from a single account. Hope that helps! Let me know if any other questions come up 👍
brilliant idea.. pixeling is a latent resource - building a marketplace for this is smart.. so very many latent resources beyond pixeling out there
@amul_patel thanks Amul! I completely agree with you, glad to hear you're excited about the product :)
@danielgold1 what specific TOS clauses were you concerned about? Putting your FB pixel on someone else's website isn't allowed, but Repixel leverages FB's built-in share pixel functionality. Does that help to ease your concerns?
This is a very interesting solution. I have dabbled with a similar idea for newsletters/rewards but didn't build it through.
Would highly recommend this for Marketers, specially in e-commerce :)
@sdrth much appreciated, Siddharth! We hope you have more success with Repixel than your test with newsletters/rewards.
@ahaanpandit great! Please don't hesitate to reach out with any questions. Looking forward to seeing you in there!
@nikmcfly thanks Nik! Looking forward to seeing you in there getting your hands dirty!
With 10 years of experience primarily in marketing and advertising, I see this as a huge innovation. A new way to find value through your website and to target specific cohorts of customers. Is there a downside? Congrats ?makers !
@cathy_melnikow thanks so much for the kind words, Cathy! Always great to hear these things from a fellow marketer. In terms of downsides, there's no immediate gratification as you have to wait for your partner to approve you and then collect performance data from the test, but hopefully the bump in performance ends up being worth the wait :). Hope that helps, and thanks again for the comment and interest!
@usama_khalid thanks Usama! Hope to see you in there trying out the product soon 🙌
Congrats on the launch, we always did this internally between the products that we are shipping, but it's really nice to be able to tap into the other markets and competitors as well, good job, really like the idea!
@martinsanton please keep in mind that Repixel leverages Facebook's built-in share pixel functionality -- neither us nor our users would be collecting any data at all.
good product! I tried it, The main problem is a less choice of the website in my niche. (saas and digital marketers)
@anton_viborniy I completely agree with you. We're still building up our list of website owners, hopefully we'll have some more soon for you :). Let's plan to check back in a month or so!
@p_maloney thanks Paul! Yes, very different route. Facebook has had that "share pixel" button for years now, we're trying to put it to good use :)
Seems like a game changer. Is it possible to retarget someone else's visitors without their permission? I could see this getting ugly :)
@jasonfesta1 thanks for your interest, Jason! Grabbing might not be quite the right word, maybe renting. If both sides have opted in, the owner of the website will use Facebook's "share pixel" button to allow the advertiser to have access in exchange for a monthly fee.
Is this a fair usage of pixels according to Facebook's Terms of Service agreement? It's a clever concept but I'm curious what the risks are to both parties (pixel owner + pixel borrower)
@kathleensmith thanks for the question and your interest in Repixel! What specific TOS clauses were you concerned about? Putting your FB pixel on someone else's website isn't allowed, but Repixel leverages FB's built-in share pixel functionality. Does that help to ease your concerns?
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