SaaS Content Marketing Strategy Playbook — Build & execute a product-led content marketing strategy

🚀 Introducing the Product-Led Content Marketing Strategy Design Playbook Hello, Product Hunters 👋 Ever feel like your content marketing strategy is a scatter of random blog posts, emails, LinkedIn posts, etc., each doing its own thing? Like trying to build a bridge with mismatched pieces that don’t connect or yield the desired outcomes? You’re not alone. I’ve worked with dozens of B2B SaaS startups. Many face this challenge. That’s why, using my experience working with B2B SaaS startups and VCs, I created the Product-Led Content Marketing Strategy Design Playbook. This FREE playbook helps you design and execute a content marketing strategy that doesn’t just get generic traffic or clicks, but positions your product–and its features–for growth. You will learn step by step using the Topic Clusters Content Strategy (TCCS) Framework I developed from my experience. Why It Matters for 2025 First, B2B SaaS buyers are more discerning than ever. Second, the traditional ways of discovering content marketing pieces–and products–have changed. Ranking highest on Google isn’t enough anymore. To succeed in 2025 and beyond, you need: ✅ A cohesive strategy where every piece of content works together to create rhythms that move prospects down your funnel, like a well-composed song. 🎵 ✅ A content execution plan, where each piece spotlights relevant product features while making your brand narrative resonate with target buyers. 🌟 ✅ Content pieces that engage and turn curious readers into pipeline-ready prospects. 💡 What’s Inside the Playbook? The playbook isn’t just theory—it’s a step-by-step guide to: ✅ Clustering your content like pieces of a puzzle that leads prospects through awareness, consideration, and decision stages. 🧩 ✅ Building narratives around your product’s unique value, instead of chasing generic keywords and SEO metrics. 📝 ✅ Crafting a strategy designed for predictable growth, not just vanity metrics. 📈 Why This Works (Outseta’s Story) Outseta grew for 8 years without relying on SEO. Instead, they used stories—authentic, relatable, and product-led—to build a loyal audience that actively sought them out. This playbook shows you how to replicate that success, creating rhythms of content that resonate, educate, and convert. Who’s This For? If you’re a: ✅ B2B SaaS Founder who wants your product’s story to stand out, ✅ Head of Marketing looking to drive measurable growth, or ✅ Content Marketer ready to level up your strategy. This playbook is for you. You’ll learn, step by step, how to build and execute a Product-Led Content Marketing Strategy, using our unique, Topic Clusters Content Strategy (TCCS) Framework. 🎉 It’s free. It’s actionable. It’s built to help you win in 2025. 👉 Check it out by grabbing your FREE copy today. I'm looking forward to hearing your thoughts. Let’s start building smarter Product-Led Content Marketing Strategies that drive real growth going into 2025 and beyond! 🚀