Hey, I’m Hannah and I’m the maker behind Palindrome. After a little over a decade of creating content, I got tired of (the resulting heartache and-) watching many other creators around me go through mental illness or fall dangerously ill, suffer creative burnout or otherwise lapse into failure from a lack of standardised processes or any currently existing framework for clarity/understanding of what a creative role entails. So I’m trying to fix it before the pandemic shifts or blows over. It’s been 5 years since beginning the development process, and in that time - I’ve found: ✨ This can stem from a lack of accountability or product ownership from many other parties - a number claiming that a lack of understanding or clarity on their part was somehow a... valid excuse for pushing individuals off the deep end. ✨ Many top-level management entities have zero clue what’s going down on that level, and if they don’t know - they can’t possibly care. How can I present this data in the most no-nonsense way possible, but ensure that they do understand the overall human cost? ✨ Creatives possibly form ‘the meat’ for the current trend of ‘content marketing’ and as someone who somehow lands squarely in the middle of that Venn diagram intersection of being a creative, being a marketer and being a human being - I’m not okay with sacrificing creatives in the name content marketing at all. (kudos to @lionelbenjiho and Alex for pushing me to both #buildinpublic and launch this here?)