@travisleestreet The changes fall into two broad categories: opening up the marketplace and completing the content marketing software stack: Opening up the marketplace - Scripted 1.0 was a black box. Our customers would give us the requirements for some content and we would set a price, find a writer, manage that writer, and deliver the writing to the customer. The customer would have no interaction with the writer. In 2.0, our customers can set up a phone call with their writer, they can browse through our marketplace of writers, they can negotiate price, send real-time messages, build their own custom formats, etc. If you think about marketplaces as a spectrum of "centralization", where Craigslist is totally decentralized and Uber is very centralized, we swung from Uber much more towards Craigslist (while still guaranteeing the quality of our writing). Completing the content marketing software stack - We built a content marketing analytics dashboard (https://www.scripted.com/analytics) and an editorial calendar planning tool (https://www.scripted.com/editori...). So in Scripted 1.0 we were only involved in the "production" stage of the content marketing workflow. Now we can help with everything from planning, to production, to tracking the ROI of your blog. Thanks for asking and let me know if you have any other questions!!

@smcguinness Awesome! Glad you found it intuitive. Feel free to shoot me an email (jake at scripted) if you have any questions, concerns or feedback.

@smcguinness Also, just added a 15% off membership coupon to your account.

@jakekring Thanks! I'm already up to 3 orders! The marketplace is pretty awesome. I could see that being a monthly thing for us.

@smcguinness That's the idea!

@hgottfried Yes, that is right. You pay us a monthly membership fee to use the software, access our writers, track your blog analytics, etc. Any given piece of writing you order is a direct transaction between you and a writer, and you pay the writer through our platform for that content.

@evankimbrell Yup! We introduced Custom Formats as part of 2.0. It's pretty easy to set one up and get bids on it from writers.

Great question! I’m the engineer behind our new Marketing ROI tool, Blogalytics, so I figured I’d hop in to answer. Scripted Analytics tracks your blog engagement, identifies high-performing content channels, and provides quick recommendations to guide your content strategy. Not sure where to start? Our summary charts highlight your best content and channel for the week, so you can continue growing your readership. We also tap into the actual text of your blog, using natural language processing and our matching technology to find the Scripted writing topics that best describe your successful blog posts. Our best matched and most-qualified writers are just a click away. Want to know how healthy your blog is? Through our aggregate streamgraph you can immediately track your weekly performance and breakdown in engagement: how much of your traffic (measured in users, visits, and total time spent per page) is coming from recently published content, and how much from evergreen posts with a continued readership. Want to understand the most popular posts on your blog and how they got there? Drilling down into the donut charts, you can quickly identify which new evergreen blog posts contributed most to your traffic, and use the traffic source engagement information to zero in on your best distribution channels, so you can continue hedging on proven content and proven marketing for your business.

@jakekring Placed my first order too :) Really hoping this can be one of the things we can use to really boost our rankings and SEO!