Logo aside, this is a brilliant tool on Mac. That said I'm not sold on it on iOS. Mostly because, Scrivener's value for me is as an editing/rewrite tool and I don't use my iPhone for that. iPhone writing in my experience is raw thinking. And pages does that fine. But maybe that's just me.
I really want to like Scrivener but the logo and desktop UI puts me off a lot. I've resorted to using Ulysses in the meantime. The iOS app looks very comprehensive though.
Scrivener is one of those apps that makes me wish that I was a writer. It just seems so complete. If i had any complaint to make about the iOS version, it's that it doesn't support iCloud our iCloud Drive as well as Dropbox. But that's just a personal preference because Dropbox is blocked here and iCloud isn't.
I agree with the two prior comments about the logo - not my favorite (actually the big S in the video screen cap above would be a significant improvement) - but the program itself is wonderful - for long form writing, for knowledge management, really anything you'd need to do writing wise.
The Dropbox sync is odd and seems error-prone if you don't neatly close and sync your project before switching devices. Feels very v1.
Any plans for iCloud sync?