A weird thing happens when you read more books, listen to more podcasts, read more blog posts, talk to more people -- it's easier to come up with better ideas.
But there's a little secret. Something David Ogilvy once laid out:
"Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”
So, that's what we're talking about on the latest episode of Seeking Wisdom -- how to start coming up with better ideas.
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