Subscribe
Sign in
Segment Personas — Customer data infrastructure
Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
14
Replies
Hey @amillet89, @ivolo & @n2parko,
What's your favorite aspect of this project? And what were some of the difficulties of creating it?
@ivolo @n2parko @jacqvon as someone who's worked on both growth & product, what's been most exciting is taking a product from an internal prototype to something all of our customers can leverage. Challenges have ranged the gamut from finding a scalable infrastructure for the large volumes of event data we compute over, to educating marketers about Segment and how to take their data into their own hands!
Beautiful design! How are you matching customer data on your end? Do you integrate with someone like Live Ramp?
@frantzlight thanks for upvoting- the tldr version is we focus on first party data and have built a deterministic, real-time identity graph to match data across your apps. You can get the details in our docs here: https://segment.com/docs/persona...
@amillet89 @ivolo & @n2parko, Personas looks interesting. Would definitely try it out. Couple of thoughts if you are looking at sales :
a) Try reaching to start-ups who have recently raised funds. They will be willing to spend money on tools which can help them understand the persona of their customers.
b) Try reaching out to companies who are hiring for customer support teams. Since they are spending money on this vertical, they will be willing to use a product like Segment Personas.
Would be happy to know your thoughts on same.
I'm confused. The Product Hunt listing says "free trial" available. I only see a demo offering on the site. What am I missing?
@chipnicodemus But isn't that just for Segment, and not for Personas? I keep seeing advertising, including this producthunt push, for Personas. I'm already a Segment user. You're advertising has worked, I'd like to check out Personas. But I can't seem to do that.
@james_mtc Ok gotcha! The best way to check it out would be to submit the demo form or get in contact with your account executive if you have one.
@james_mtc @chipnicodemus Hey James and Chipper!
To get a demo of Personas, get in contact here: https://segment.com/contact/demo
And thanks to this feedback, we just shipped an in-product flow for asking for demo requests :) Thanks again!
Tried multiple times to get a proper demo for Personas to sell it internally. The sales took over a week to respond and when they did kept treating me like we had no cash and shouldn't bother.
I'm the brand manager for two superannuation companies... we HAVE money.
Really not impressed.
Pros:Marketing and application of the product looks great.
Cons:Sales team couldn't seem to care less.
Hey Seán! I'm one of the co-founders here at Segment, and not pumped at all that you had that experience, its def not the norm or what we strive for.
Let's fix it! I'd love to give you a personal demo of Personas and work with you to get you any info you need. Send me an email to ilya @ segment.com and I'll jump on the phone same day. Looking forward to chatting!
@ivolo I would like to echo Sean... pretty weak sales experience so far. Had a follow up meeting scheduled and the 2 sales people who did not turn up to the VC.
@darren_blair1 thanks for the feedback; post mortem in progress :) demo request with me stands for you!
I suspect for this to be truly useful to large organizations, it needs to be deeply integrated with existing CRM tools, and have prebuilt steps/templates to make segmenting data decisions more intuitive. What are your thoughts?
Ada