p/semrush
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Ilya Onskul
SEO Writing Assistant by SEMrush — Content optimization on the go
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SEO Writing Assistant helps content creators to ensure their texts are unique and written in an SEO-friendly style by providing recommendations for content optimization based on best-performing articles in Google’s top-10 for given keywords in a given location. Seamlessly integrates with Google Docs and Wordpress.

Replies
John Doherty
I'm a big fan of SEMrush and have been using them for many years. I'll definitely use the Google Docs extension, though with trying to minimize WordPress plugins (because speed and maintenance) I don't think I'll be using the WordPress plugin as Yoast offers much of this as well.
Olga Smirnova
@dohertyjf Hi John! So cool to know you are a part of our SEMrush team for many years :) We'll keep improving our product to make it even more helpful!
Muhammad Saad Khan
It seems like we need to have a SEMRush account to use this Chrome Add-on.
Olga Smirnova
@invinciblesaad Hi, Muhammad. You are right, you need to register in SEMrush to install the add-on, because we use the SEMrush data to provide you recommendations for optimization. On a free account you can make a one request for recommendations, and on all paid accounts it is unlimited. Use our free promo code to try the whole SEMrush suite functionality.
Harsh Agrawal

I have been using SEMRUSH Writing assistant tool for about 3 months and all I have is great things to say about this. After a long I have found something that actually helps in the SEO optimization of articles which actually works.

The LSI & readability feature in my opinion is an underlooked attributes of On page SEO and writing assistant is filling the gap.

Would love to see this tool grow more with powerful integration such as WordPress & other popular editors in the coming days.

A good hunt! 👏🏻

Pros:

➤ LSI Feature

➤ Easy to use

➤ Readability calculator

➤ Optimization suggestion based on Geo location

Cons:

Hoping for WordPress integration (Feature request)

Olga Smirnova
Hey, Harsh! Thanks so much for such a detailed review! I have a good news for you - we already have a plugin for Wordpress, you can download it here - https://www.semrush.com/swa/ :) Also, one more integration was just released - plagiarism check. Hope you'll find it useful as well! :)
Ian Cleary
Really useful tool, that provides you with some guidelines that speeds up the process of writing SEO optimized content. You'll get an overall rating, a list of related keywords you should target, a score for readability and more. Definitely worth trying out.
Olga Smirnova
@iancleary Thanks, Ian! We are flattered to hear such a nice feedback from you :)
Marko Saric
Nice WordPress plugin! It's similar to what Yoast SEO does to help you keyword optimize your posts. Adds some things not available in Yoast such as a list of contextual keywords to use. Also in Yoast from what I know it's just 300 words standard for word count while this one seems to look at number of words in the top pages ranking for your keyword so it gives a better recommendation. I wish for it to include recommended keywords to target rather than give a blank field in order to start optimizing. You already "read" the content of the post so can just as well suggest some relevant keywords that get enough searches but also fit with the strength of my site so it's realistic for me to target it in order to rank. That would make it so much easier for the average blogger to start using this. I think that blank screen and needing to come up with keyword yourself stops many from using it and even those who enter something don't really pick the right keyword to target according to the data.
Ilya Onskul
@markosaric Marco, thanks for the feedback! We're considering having some form of automatic text analysis at the start, but is it not a simple story to do. Stay tuned for the updates!
Joe Goldstein

The SEMrush SEO Writing Assistant isn't bad, but it still has plenty of room for growth. Read my in-depth review here:

https://contractorcalls.com/semr...

Pros:

Easy to use, straightforward, and has a few helpful features

Cons:

Doesn't explain much, and is missing a few good features

Ilya Onskul
Hi, Joe. Thank you for a thorough review. I hope that you'd be glad to hear that more actionable advice on how to work on your readability is coming to SWA very soon.
Sanshiro
Does it works in Spanish ?
Peter Mead IT

The SEO Writing Assistant is a simple yet effective tool to help you get the most from your content before publishing.

Once I followed the simple instruction steps 1, 2, 3 then I was able to load up my article in Google Docs and load the Addon.

It asked me for my content template, which I created a new one, based on my new keywords. Very quickly the Addon did an SEO check over my article.

It came back with a list of recommendation based on an SEO score. It started with and overal score out of 10, mine was 7/10 as it is.

Then it gave readability scores and recommendation of how to make the text more readable.

It also did a word count and then checked the target keywords. At this stage it also recommended a number keywords which I had not considered.

It also checked my Title and the keyword usage within the title.

There is also a Plagiarism tab, which I found quite handy since I am always having to go check on a third party website.

So I ran the check and it came up clean as a whistle, which I am glad about since I was the one who wrote it... :)

This tool will be my new best friend before publishing any new articles on my websites.

Well done SEMrush, and highly recommend this tools for anyone who is writing and publishing on a regular basis.

Pros:

Very useful when checking over content submitted by writers.

Cons:

Requires Google Docs, and an SEMrush account, but that's easily solved.

Peter Mead IT
SEO Writing Assistant actually a brilliant tool, it gives you SEO scores and recommendations right within your Google Docs. It has has plagiarism checker which is very handy indeed. The recommendations also give suggested keywords to add in.
Ivan Karmanov

I love this WordPress plugin. Helps me to stay creative while I'm still keeping an eye on keywords. I have Yoast to edit my snippet and this one for keywords.

Pros:

Easy to setup

Helps to get some keyword ideas

Works with WordPress

Nice readability and plagiarism check

Cons:

Shows to many words as a target. In my industry an average article is shorter

Olga Smirnova
Thanks for your nice review, Ivan! :)
Arseniy  Titorenko
Actually, so excited by feature with recommended words in a given article context and region, not only checking. Now people are able to make their text more reach and seo based at the same time. As of right now people can have fully packaged seo articles at their fingertips. Still don't get how I can try it? (google)
Olga Smirnova
@arseniy_titorenko Hi, Arseniy! Happy that you find our add-on helpful! :) As of trying - go to this page https://www.semrush.com/swa/ and choose which add-on you need (for Google or Wordpress).
Peter Dziedzicz
Great idea, will be helpful for my team, thank you!
Olga Smirnova
@pdziedzicz Hi, Peter! We hope your team will enjoy it! :) Will keep you updated about our new upcoming features.
Ronell Smith
Been playing around with tool for a few days in Google Docs. Already a huge fan. It has a lot of features that help make the writing process simpler for marketers and content creators. Many times, we divorce content ideation and creation from SEO principles, doing the first two and then later working on the all-important "creating content for machines and humans", SEO aspect. With this tool, content creators can do them all at once. Being able to write with a concept in mind while also tying relevant keywords is huge. Even better to have that kind of access in a Google Doc as opposed to just the CMS means you can get more and more team members involved earlier on in thinking what a piece of content should include, making for a for streamline process. I'm still getting used to all that the SEO writing assistant does, but I can already se that it'll be one of my favorite content creation tools.
Olga Smirnova
@ronellsmith Thank you, Ronell! We are really happy to hear you love the tool :) The concept you described is exactly what we keep in mind when develop our add-on - make the process of content creation and optimization combined and simple, and it's important for us to hear that we made this idea real :)
Ross Tavendale
Lifesaver for briefing content to copywriters!
Olga Smirnova
@rosstav Thanks for such a nice feedback, Ross!
Victor Ijidola

Great product overall.

Pros:

Super useful and easy to install. Love how it works with Google Docs.

Cons:

Subscription limit is quite tight.

Ghost Kitty
Comment Deleted
Olga Smirnova
@stevenjames Hi Steven! Though we have Boeing functionality as a suite for this price :) You can discover what else we have to offer by using our promo code to the entire SEMrush :)
Ilya Onskul
Hi, Product Hunters! I’m Ilya Onskul, the maker of SEO Writing Assistant, and also a product owner in SEMrush (Sensor tool). It’s my first release on a Product Hunt and I’m thrilled to present our new extension to the community! The idea of SEO Writing Assistant came to my mind when we at SEMrush were thinking about features we should add to our content toolkit to make it helpful at each step of the content workflow. After a series of brainstorms and researches about the needs and concerns of content professionals, I’ve realized they spend a lot of time on content optimization, and this is one of the most tedious parts of workflow. It struck me how my team and I could help content marketers with this task - create a tool that automates the optimization process and doesn’t require a deep knowledge of SEO. This is how SEO Writing Assistant was born! My goal was to create a tool that seamlessly integrates with marketers’ workflow and complements the existing process. That is why we came up with solutions for the two most popular platforms where content professionals create their material - Google Docs add-on and Wordpress plugin. I also wanted the tool to provide all necessary recommendations in real time to reflect all of the text’s edits and ensure that written content is SEO friendly and unique. That wasn’t a problem, because we had all of SEMrush’s data power behind us to help gather such metrics. The integration with the SEO Content Template tool allowed us to show such metrics as readability, recommended keywords, word count, plagiarism check and so on, right next to the text. I’m very excited to share this tool with you today and hear your honest feedback! Please feel free to leave any comments or ask questions – all of your thoughts will be considered in our further development! And to make the process of testing easier, I would love to offer you a special two-week access to the entire SEMrush content toolkit, so that you have the unique chance to test SEO Writing Assistant, and maybe some other content tools that grab your attention. Just follow this link (https://www.semrush.com/product/...) and enter the promo code SWA-UKDUIJDH.
Ronell Smith
@ilya_onskul Your team has created a winner. I've only used it in Google Docs, but that's a huge plus since so many teams primarily collaborate in GDocs. This makes it possible to get everyone onboard earlier on with what a finished product should look like, read like and include for machines and humans.
Shreyaa Ratra
@ilya_onskul If you are planning to do outbound sales, few strategies : a) Target startups who have recently raised money. Since they have raised money, they will be spending aggressively on SEO and reaching out to them at this moment will give you better conversion. b) Target startups who are hiring for SEO. Since they are already hiring for SEO, it means it is their area of focus right now that is why hiring for this position. Again 10X better conversion.
Kirill S.

Great little extension that uses data from SEMrush SEO Content template tool

Pros:

Easy to use and simple to install

Cons:

Subscription limits apply for some checks

Olga Smirnova
Hi, Kirill! Thanks for your review! You are right, it is limited to a 1 request on a free subscription, but unlimited on all paid accounts.
Chris Labbate

I use it for all of my online articles and blog posts. It used LSI related keywords and the seo template from SEMrush to ensure your copy 100% Google optimized.

Pros:

Amazing for getting your copy perfect for Google

Cons:

Can use an insert for media button like squirrely seo plugin.

Olga Smirnova
Hi, Chris! Thanks for your flattering feedback and suggestion! :) We'll definitely think it over!
Marcela De Vivo

This is an amazing tool that can be used by both writers and SEO to optimize content based on their target serp. Instead of having guidelines which are then impossible to verify, you have the data right at your fingertips when and where you need it the most. Its a great addition to any blogger or SEO's toolkit.

Pros:

Gives you feedback right where you need it - while you're writing. And the insights are data driven and based on competitive intelligence.

Cons:

It would be great if it added more on-page elements and metrics.

Olga Smirnova
Hi, Marcela! Thanks for your review - we are constantly working on improvement of the add-on, more cool metrics are on the way, stay updated! :)