@tadammartin same, Adam. A phenomenal book on entrepreneurship and life. I appreciated how honest, open and self-deprecating Knight was when re-telling his story. It's crazy how many highs and lows Blue Ribbon/Nike experienced throughout it's founding. I loved how it reads like a fiction story, with so many colourful characters, intricate details and interesting dialogue included. And I agree on the poor pacing of the later chapters. It felt like Knight spent so much time hashing out the origin of Blue Ribbon/Nike, that by the time he reached the last quarter of the book, he was exhausted from the writing process.