Always exciting to see what @marcusataylor and the team are building at Venture Harbour.
The quantitative practice and importance in marketing continue to grow, and bringing your plans next to your data, with the ability to set a goal and see a projection, is quite powerful.
Hi Hunters!
We're super excited to launch TrueNorth 2.0 and make it easier to plan and track marketing in one place. π
What's new:
π More integrations - Connect HubSpot, Stripe, LinkedIn Ads & more to track your actual growth against your projection & pull in campaign results automatically.
π New growth projections β this has been rebuilt from the ground up to make visualising and mapping your growth strategy more powerful.
π Campaign grouping - track and organise related campaigns (e.g. multi-channel campaigns) in groups with a collective budget/ROI.
β Campaign task lists - a lightweight to-do list inside a campaign for staying on top of your campaigns
β‘ Lots of performance & UI upgrades
We hope you get the chance to try it out β and if you do, we'd love to know what we can do to make it better.
P.S. We're offering the first 100 people to try it out today a free VIP onboarding session with our team to help get your marketing team up and running quickly.
The whole technical team have really done wonders on this release, so we are all so happy to see it in the hands of users! We're watching the logs, and are on hand if anyone has questions!
Congrats on the launch Markus and team. Excited for v2.0 π₯
Great product, our growth team has been able to execute on our plans with great clarity after moving from Asana to Truenorth.
@kiki_de_bruijn Thanks Kiki, happy to hear it! There's really no limit on the size of team that can benefit from this - whether you're a sole marketer and want to get control of your marketing to share with the rest of the company, or you are a team of 10 all striving towards the same marketing goal. We also have the option of managing multiple goals though our multiple teams feature which should help if you are an agency or want to track multiple product lines separately. Hope that helps!
That is just awesome! starting from the objectives should be the norm but everybody is just putting actions on a calendar regardless of any expected ROI... Thanks for that!
@mounir_nejjai π―
Definitely isn't helped by the fact the most marketing projects are managed inside tools primarily built for task management rather than working backwards from the goal. π
Lead Honestly