@rrhoover @jgcatalano Ok true, and yes it will be more addictive, but the whole idea of ephemerality was the reason people jumped on the platform. Skipping that core value, can also open the door for new platforms.

@rrhoover There's a good run through of it screen-by-screen on TechInsider You can check it out here

@rrhoover After taking a second look, here are my thoughts: • It looks like you have to manually save to memories, rather than all snaps being saved by default — so I'm not as reluctant. • It's basically a photo vault within the app. Let's hope it's secure since snaps are likely more sensitive than those in your camera roll. • I'm not so sure about adding old snaps to stories; it departs from Snapchat's original mantra of living in the moment. • Like others have said, this could push Snapchat even closer to becoming your primary camera/photo app; only time will tell.

@rrhoover @jgcatalano I'm looking forward to showing my parents my 'bikini butt' accidentally. 😏

@nivo0o0 And, here's the engine that powers the Snapchat backend

@imscott +1. Snapchat's current tech for taking photos is just capturing whatever frame is on-screen during the preview. It's effectively the same thing as screenshotting a freezeframe from a paused video iirc. Not good. Snapchat will need to improve the quality of saved photos/videos for the potential of Memories to be fully realized imo

@grahamperich @imscott This explains the poor photo quality. But even videos that you download from your story are significantly reduced in quality. You don't seem to get access to the original video file from your story, it appears to re-encode the video all over again and at a very low bitrate.

@immatthamlin It's risky, Snapchat content is usually raw and so it's easy to share because users are not expected to keep level with pre-produced content. Now that publishers will be able to enhance their pictures and videos, the average joe could feel more embarrassed to share. I could be entirely wrong when the ease of sharing on Snapchat could be very well attributed to the fact that there's no score, such as likes, to compare oneself to others.

I totally agree, one of the reasons that I share more on Snap (compared to instagram/twitter/facebook) is because its 95-99% spur of the moment photos or videos which feel 10x easier to share with a close group of friends.

@jgcatalano In a sense, that content is their only value. In fact, you can reduce most companies to robust databases with unique content. Google = URLs. Insta = pictures. Indeed = Job postings.

@jackdweck And your go-to photo album app eventually.

@jackdweck It'll be my go-to camera when iOS lets other camera apps be on the lock screen. Which I assume is why iOS doesn't let other camera apps be on the lock screen :-\

@jackdweck too bad it saves at a lower resolution than the built-in camera tho

@staringispolite but then you can't share them with your Snapchat friendz! The inability to import photos/videos into Snapchat stories is part of its genius. cc @jackdweck

@rrhoover @jackdweck True but (1) I can't share with friends if I miss capturing the memory entirely. Right now, I have to unlock my phone, maybe close another app, wait for Snapchat to finish loading, and hope the moment hasn't passed. I've missed moments because of this as recently as our trip to MoMa this weekend (2) I can still add photos to 1-1 snap chat chats (3) I have exactly zero friends on snapchat that I don't also have elsewhere

@jakemor I feel your pain, we're working on an update right now for our video app that the story feature will totally make obsolete. We don't know if we should be incredibly excited for this update or really bummed. #confusedpanda 🐼

@caprihiggins :( stumbled across anchor while doing some market research for Trail. Looking into ways to pivot slightly at the moment lol

@jakemor You can't view other people's memories by default. But people can build and share stories at anytime now.

@marsh931 It bizarrely appears to upload the photo to Snapchat when you add it to "My Eyes Only" in addition to removing it from the camera roll tab. Very very strange because the camera roll is not uploaded to Snapchat by default. So only your potentially most private photos will be uploaded to Snapchat's servers?