"Snap Inc. wants the ad dollars of smaller businesses, not just giant brands." More here from @joshconstine 👻

The real question is around whether SMB advertisers be able to create quality Snapchat ads. Facebook, Adwords, etc are all pretty templated. Snapchat ads requires a creative eye and design work. I wonder if Snap will provide creative tools for advertisers to work off of. Best practices based around what types of ads perform the best. etc.

Anybody tried it? Any ideas on CPC ?

My tab gets auto closed whenever I click on "Get it". Innovative way of releasing to close beta, perhaps?

Stories in social has already replacing Snapchat...

What's "swipe up" worth to a marketer these days?

This is like christmas to a marketer. It is nothing like testing a new ad platform😛 Super Dope🚬🚬🚬

I really want to advertise on Snapchat, but most of their stuff is not available to advertisers in India, which, quite frankly, is bizarre at best and stupid at worst because there's millions of Snapchat users in India.

This is a big move, Snap going after the long tail of advertisers (smaller budgets but 100x more companies)

Any idea on how to get the price without signing up?

I got an error signing up :(

As a Snap user, investor and advertiser, I am a bit surprised they haven't made this easier for advertisers, like a fb ads or google ads easy do it yourselfer.

smart move by SC. where can I see pricing?

Can't get the link to work

Would like to see some feedback from people who tried this

I wonder more about the targeting and demographic profiles for users. Geographic and age/gender isn't really a great segmentation slice. I also wonder about the out of US numbers they have as well?

Awesome!

Interested to see how opening this up will impact the experience. Awesome opportunity for local businesses though.

A new platform to reach your audience, because why not :) Marketers and designers rejoice, a new platform to explore

Self serve ads? Snapchat is totally copying Facebook.