Cloud Connect is integral in a Composable CDP strategy. This application is a new product from Lytics that provides your business reverse ETL capabilities built on Lytics industry leading data infrastructure. As a component of the Lytics suite of CDP products, Cloud Connect, is your first step in making your customer data accessible in a secure way, activating audiences to all your marketing tools and ad channels. Cloud Connect sits directly on top of your cloud data warehouse - providing secure access to your data, so you don't have to send it to another database for activation. Cloud Connect provides a privacy-centric approach so you don't have to send all your data everywhere. Instead, you simply query the data where it resides and then use the results to activate targeted campaigns. Importantly, and uniquely for Lytics Cloud Connect, this new model is also more than just a point-solution; it's part of a suite of CDP products that give customers a path to create a best of breed CDP stack. Our team is thrilled to launch this product. One data warehouse connection (Azure, BigQuery, AWS, Snowflake) and one of more than 40+ destinations (Google Ads, Amazon Ads, etc.) are available for free for new accounts. We'd love your feedback! Jascha, James, Aaron, Tom, Mark, Kathryn and the entire Lytics team