Hey everyone - I’m Alex, one of the co-founders of SocialRank. We’ve been working the SocialRank Index for a few months now and are really excited about getting it out the door. The SocialRank Index tracks industry-wide follower and engagement levels across a handful of metrics to give a more complete picture of brand-follower interaction. You can think of it as a Bloomberg stock chart, except for Twitter data. I like to think of it as Moneyball for Brands. The first index we are releasing is called the "Global Brands" Index. The companies that make up this Index are everyone from Nike and Starbucks to Coca Cola and Nintendo. These are the most recognizable logos in the world. We will be adding more indexes ranging from sports and music to retail and CPG over the next few weeks/months (if you know any reporter that wants the data first, let me know). We’ve started with just Twitter, but we’ll be expanding to other platforms as well (we are working on Instagram right now). Technology-wise, it has been an uphill battle making it “real(-ish) time” that I’m sure @baconseason can talk about if asked. Building to scale is something we had in place for a handful of big accounts to come in each week (like a 5M followed account running quickly). But what happens when you have 100+ massive accounts running every hour? Not easy stuff. So technically it took a lot longer than we wanted, but we are in a really great spot now. I’m here to answer any questions and if you want to reach me about anything, feel free to email me at Alex@SocialRank.com or give feedback at Index@SocialRank.com.

Taub is real deal.

This feature is pretty useful! Is the followers number in the first graph an average, or an aggregate? You should probably consider a rolling 30 day number instead of 7 days.

Hey all -- Michael here, tech lead for SocialRank. I'd love to answer any tech questions you might have!

PS. Website is not loading for me right now :(

I love SocialRank. It is the easiest way to get a run down of your "influencers" by engagement, MVPs, etc. Also Alex is a cool guy. Two thumbs up!