@pradeep_io Thanks Pradeep! We're working on improving communication on "How it works" and why one should choose Sqrrl. Our target is the non-savvy, (mostly) first time investor who keeps money in bank account and is put off by the traditional financial services industry. For this customer, we strive to be the most simple, delightful experience. We are neutral w.r.t product selection, unlike established players, and will use technology to scale where most industry relies on large operations. The journey has only started, but we have some ideas on how to stand out.

@jason_crabtree_ Thanks Jason! There's always some pushback with this category of products, and we're very early, but we believe by focussing on customers' experience and addressing their concerns pro-actively we can try to gain trust. There's no short-cut. :)