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Start A FIRE — Promote your brand and content with every link you share
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Thanks @jydesign! we spent the past few months perfecting it. Glad you like it :)
We soft launched an invite only version of Start A FIRE about 5 months ago, and spent the time to learn about our users and optimize the product.
Today, with zero marketing budget, over 600 brands are using Start A FIRE. Those brands includes small companies and fortune 100 companies, and we feel Start A FIRE is mature enough to remove the invite only barrier.
We built Start A FIRE to address the primary challenges that have become major pain points on the social web: attribution and content distribution.
Start A FIRE enables you to seamlessly promote your brand and content over any link you share, get the attribution for sharing great content while increasing discovery for your content.
Would love to get your feedback and answer any question
@orenbarzilai Great to see this launched :)
Have seen many people use it and had signed up but I don't spend enough time curating articles to share to make use of it just yet.
Think it's a great product.
What is the most common piece of feedback you have received?
At what point in the onboarding/first uses does it usually stick for your users? I know I used it once of twice but didnt again, but this has a lot to do with my content situation and not so much your process :)
@bentossell @orenbarzilai Hi Ben! Thanks for the kind words :)
The most common feedback is about the product's seamless experience, and how we can make it better.
For example, the big advantage of the product is that it's fully integrated with services such as Buffer, HubSpot and Oktopost, so we get ton of integration requests with more services.
Regarding to the onboarding, usually it takes a few mins to finish the flow and in the last step most of the users connect a social media service, and that's it - you don't need to come back every day to our product to use it.
@yuvals @orenbarzilai awesome :) definitely key for a product like this to be seamless and integrate easily.
You should speak with @danielkempe to look at an integration with Quuu ;)
@orenbarzilai Congrats on the official launch, guys! StartAFire is such a fantastic tool, it's great that even more folks in the tech industry will have the opportunity to use it!
Services like this have popped-up before but @yuvals, @NaTaylor24, @orenbarzilai and @odedgolan are doing a great job at making Start A FIRE (awesome name) the best there is :) I've been using this for a while and have seen some great results. They also integrate with my favorite newsletter creating tool Revue :)
I have used StartaFire on my own curated content and to promote client content for months now, and it has been a win on both counts. I've never been a fan of the alternative "brand your curated content" options because they often slow down your page load (NOOooooooooO!) or block the content on mobile (Why???). StartaFire has confusing capitalization issues, but that's really the only bad thing. PROtop: use SAF to pre-test titles before promoting a major content installation.
I use it since the soft launch I think, @odedgolan will correct me if I'm wrong.
Love that it's integrated with buffer, love that my face appears and people have no idea how.
The thing is, I'm not 100% sure of when it works and when it doesn't.
I mean maybe I'm confusing something, but it doesn't happen for 100% of my shares? Only specific sites?
Hey @altryne,
Indeed you were with us from the beginning :)
Once you integrate start A FIRE with a service like Buffer, Hubspot etc. it will work on every share you make for your *external* content. It will not be applied to your own domain alexw.me but to content you share from other sources.
I have been using Start A Fire for a few months and love it! It is the product that I was looking for for clients and brands that I work with. It has evolved and the team has listened to feedback, actually not only listened, but they have implemented so many amazing changes and new functionality and integrated with leading platforms. I am happy to hear that they have announced that they have opened the doors to everyone ! I wish them all the best - I'm sold!
@shari_pw Thanks Shari, your feedbacks were very valuable. When we get great insights it's always fun to put it into the product.
I listed Start A Fire as one of my top 10 favorite marketing tools awhile back. http://blog.hunterandbard.com/bl... - it's a great tool to build awareness and mindshare.
I had the pleasure of interviewing @orenbarzilai for my podcast in October. http://stfi.re/pjednl Since then, I've been using (and loving) Start A Fire. Congratulations on being hunted by the awesome @bramk
@paul_s_kemp Thank you Paul 🙏 - So glad to hear your enjoying start A FIRE! We truly appreciate all your support :)
Very nice job on the overall onboarding process / design (specifically used Twitter sign up)
Wow this looks like a great way to do viral social media promotion. I just wonder what happens when someone else who uses SAF shares a link that I shared?
@hexsprite that's when things get interesting their followers will also see your badge! so if thanks to your share it got viral you will get the attribution.
@orenbarzilai This is really cool! I especially like the feature of connecting to Buffer in order to seamlessly add the badge to shared links.
Will this remain a free product for individual users or do you plan to monetize it at some point?
@alikafridi Thanks Ali!
The product will remain free, but in the future we hope to add premium features.
A great tool and a way to benefit from sharing other people's content. Keep up the awesome work! 🙌
See their site; they shut down.
Pros:Free and worked on all web pages (it did not use the iFrame solution)
Cons:They ended the service months ago.
@gerbz Hi Greg! Yes, every link (we don't use iframes). You can read about it here: http://startafire.com/about
@yuvals Wowzers - so you scrape the content and rewrite all the links and then "stream" the content?
I've built an iframe version of of this before and the UX sucked. I tinkered with what you're doing and couldn't get over the endless amount of permutations of things to debug on every type of site. Props for getting this to work.
I see the value in this and the execution is great but as a recipient, I'm annoyed by these embedded popups. Tbh, if you're sharing links on Twitter that inject an "ad", I'll unfollow you.
@rrhoover I agree, it's got to be used selectively and intentionally — not broadly and as much as possible (which is likely how most will)
@rrhoover Agreed. It's a bit irksome to click the 'x' to close the popup in order to have the actual URL saved to Pocket/Pinboard.in/etc. On mobile, the tiny 'x' doesn't seem to even redirect to the embedded page. I think I'd like this more in the context of the experience of viewing an email digest but in the browser - something where part of the user value is keeping the sharer in mind.
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