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Ultimate Digital Design Guide — Guide to optimization using Eye Tracking & Emotion Analytics
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@nucleics_inc Agreed, it was a little confusing if you were not automatically routed to the correct page. We updated a few things to help people get to the page directly. Thanks for the feedback
@collegelabor - you can think of page and click tracking as accounting for about 1% of an actual digital experience. Who got there and then the fact that 99.99% of people bounced. But it doesn’t identify where they dropped off. By measuring the entire experience, you can know how many words they read, what they engaged with, what they missed and if there is video, if they had an emotional response.
@hcl337 interesting perspective. I guess, I never thought about it like that. But how much does something like this cost?
@collegelabor Click only measures 1% of the user experience. Using eye tracking and facial analysis, you can measure the other 99%. As we all know, if we can not measure it, you can not improve it! Measurements using eye tracing and facial analysis include, what users look at or SKIP, what they read or SKIM , and what emotions are evoked which drives click, purchase and brand recall.
@jeantemplin yes, thanks for clarifying, but how does it compare in terms of price?
@collegelabor Currently we are offering a special price of $149 to test your website, email or video on 100 users. That is only $1.49 per user!
@dm0n0 Emotional trajectories are a graphical map of what the viewer feels while they’re watching the video! You can use them to predict purchase intent and brand recall, among other things. In general, it’s good to end on a high note so that people have a positive association with your brand/message.
This sounds obvious, but Sticky gives you an objective way to measure how well you achieve those goals!
Link ROS - Cloud Logging+Viz for Robots