@danprovost Hey Dan, what were the biggest lessons you learned from doing hardware vs software products on Kickstarter?

@robjama Software is tricky on Kickstarter. With hardware, the upfront costs (machining, etc.) are easy to define, so the story is easier to tell. With software, the main cost is time (ie. your salary), so it's a harder thing to frame correctly on Kickstarter. I also think, speaking generally, people tend to undervalue what it takes to make a quality software product. I remember getting a few tweets from people who were aghast at the $10k funding goal for Simple Bracket, even though that cost was *way* below the labor we had already put it to it.