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Dry(ish) January Challenge by Sunnyside — Start 2023 with an alcohol reset, go dry, or just cut back
Dry(ish) January is a chance for you to reset your relationship with alcohol and start the year off on the right foot. We'll give you several options to challenge yourself in a personalized way.
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I'm thrilled to be part of this launch! I try to really focus on my health in January every year, and that usually includes some sort of reset to alcohol. Last year I started a couple days into January and did 30 days dry. The year before I did about two weeks dry, then decided to enjoy some drinks more mindfully.
After talking to customers at Sunnyside and dong some research, we realized that most people who want to do some sort of reset with alcohol in January might get down on themselves if they over commit.
That's exactly why we're launching this new feature and I hope we get many, many people to join and start building healthier drinking habits into the new year!
Hello Product Hunt 👋
I'm Nadya, the Head of Content & Community here at Sunnyside.
With the New Year only a few days away, I wanted to share an exciting new feature that we’ve been building!
After surveying our customers, we learned that over 84% of them were interested in participating in some form of reduced alcohol challenge for January. But only 11% had actually committed to a completely dry month in the past.
This year we decided to build our “Dry(ish) January” feature where we offer several different ways to participate in a challenge that’s fine-tuned to YOUR personal goals.
Here's what you can expect from Sunnyside’s Dry(ish) January Challenge:
📅 No pressure to go dry:
We’ve developed a unique feature in Sunnyside to choose how you want to participate in a January health reset. You can select from various options of how you want to participate in Dry(ish) January:
A full month without any alcohol
Limit any drinking to weekends
Reduce your consumption by 50%
Or fully customize your plan to your needs
🫵Choose the challenge that’s right for you:
Dry(ish) January is a chance for you to reset your relationship with alcohol and start the year off on the right foot. We'll give you several options to challenge yourself in a personalized way.
🤝 A Community of like-minded people:
Participate in daily reflection prompts in our community, and get support from individuals who are also trying to kick off the year with a healthy start.
👩 Support from real-life coaches:
Our coaches are real people who care about healthier drinking habits. They are there to give you a helpful nudge when you need the added motivation to drink less.
👌Improve your odds of success by bringing your friends along!
Doing Dry(ish) January with friends makes it more fun and adds another layer of accountability. Bring them along to improve your odds of success, and you'll be joining over 30 million people already committed to Dry(ish) January.
🕒Maintain healthier habits for the long term.
As Dry(ish) January comes to an end, we'll help you ease back into February in a mindful, intentional way using our proven behavior change techniques.
After opting in, we’ll work with you to stick to your specific intention, and also help you taper back to a good place once February rolls around.
We’re pumped to share Sunnyside’s Dry(ish) January Challenge with the Product Hunt audience.
We’re offering a Free 15-day trial. Just take the 3-minute quiz to get started and build your personalized plan for a Dry(ish) and more mindful January.
@mahad_kamran thanks so much for the support! It's really important to give people the best opportunity for success
Thanks @millanda. And the great thing about optimizing drinking habits is that it has an impact on nearly all other areas of health, and other resolutions that you're making :)
Thanks so much @michael_irvine! I hope you sign up and join us for the challenge :)
This is great - an approach to living a more balanced lifestyle, and feeling good about yourself, that's tailored to your needs. Sometimes the all or nothing approach can lead to a quick failure and be demotivating. I think this is a great alternative strategy that can be helpful for plenty of folks. Way to go, Sunnyside!
Thanks @jbear36! That's exactly right that the all or nothing approach can lead to failure. And in fact, most people who challenge themselves to be dry in January end up failing part way through. With Dry(ish) January, people who sign up can choose the path that works best for them, whether it's cutting consumption in half, only drinking on the weekends, or choosing their own plan.
The holiday's always leads to an overconsumption and a need to go back to something healthier. This looks like could help achieve a better balance. Really interesting product.
@cristian_oana1 That's exactly right. Many people tend to overdo it a bit during the holidays, leading to a need and desire to reset in the new year. Of course we don't judge anyone, but we're excited to be there to offer tools and motivation to kick the year off with a healthy start.
@cristian_oana1 Appreciate the thoughts! Starting the year off with a more mindful and balanced way of setting goals can make it easier to maintain results for the whole year
Very interesting!! How does the science support the mindset, benefits etc of doing “dry-ish”?
Venngage