Saves time.
Pros:Bypasses most of the need to use Google sheets as an intermediary step
Cons:Would be great to add 'Date' as a dimension for the Twitter follower count to plot on historical line graph.
A favorite feature: An option that attempts to bypass data sampling in Google Analytics. Better reporting!
Pros:Powerful integration with most major platforms. Utilization is fairly straight forward and the results are very helpful.
Cons:Learning the quirks of each platform's API can be a challenge, and customer support for unique cases can be (perhaps understandably) sparse.