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Surface Labs
p/surface-agentsQualify and engage every lead on your site
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Garry Tan

Surface Labs - Boost website conversions, engage more leads

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Surface Labs is the easiest way to boost conversions while automating lead qualification and engagement for businesses driving significant inbound to their websites. Build a Surface Form in minutes and watch Surface AI agents engage every lead instantly.

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Saharsh Agrawal
Maker
📌
👋 Hi Product Hunt! We're super excited to show off what we've been building at Surface Labs over the past year. Surface Labs helps businesses get more qualified leads from their existing ad spend with: 1) powerful lead forms that boost conversions & collect more data 2) AI agents that can qualify and engage leads (over SMS, email, phone) Since launching our forms product last year, we've helped 100s of businesses boost site conversions, ranging from law firms, real estate, and high-ticket coaching services to B2B SaaS companies spending millions on ads. But although conversions went up, customers still struggled because they couldn't scale manual human tasks against increased lead volume. To solve this, we've built an end-to-end intelligent lead management solution designed to capture more qualified leads already on your site while automating engagement for each lead. If optimizing ad spend and boosting conversions on your website to get more qualified leads is a priority for you, we'd love to chat. Reach out at withsurface.com or email me directly at saharsh@withsurface.com and I'd love to show you a demo. Thanks! 🙏
Dennis Babych
@saharshagrawal Congrats on the launch! 🎉 Huge job! Huge! So, your main focus is to help other companies like SaaS companies to get more leads by increasing the conversion rate using your form + sequences + AI in the background, right? And in the background some standard things like Groq, LangChain, LLM, etc, right? Or just ChatGPT API 🙈 ?
Amit Arora
@saharshagrawal conversion has been a very high priority for the companies and marketers. Looks like a very helpful product. Kudos to you and @arjun_sahai2 for the launch. :)
Saharsh Agrawal
Maker
@dennisbabych Yep! We built our forms product first and we saw site conversions go up, but we knew we could further automate inbound lead handling steps. We booked 300+ calls when we first launched last year, so this was something I personally struggled with as well 😅. The AI is given objectives (e.g. schedule a demo) and access to data about the business and the lead (from Surface Forms). We can then configure the AI to engage with leads in different ways (e.g. SMS / WhatsApp / Email / Voice) depending on the scenario. We've built a lot of the agent orchestration and AI guardrails logic ourselves, and are outsourcing some of the harder parts (e.g. LLM calls, voice AI pipelines).
Mingjie Liu
Congratulations on the launch of Surface Labs on Product Hunt! Boosting website conversions and automating lead engagement is crucial for businesses, and Surface Labs seems like a game-changer in this space. Excited to see how it helps businesses drive more inbound leads and conversions. Great job, team!
Arjun Sahai
Maker
@russell_liu17 Thank you!
Saharsh Agrawal
Maker
@russell_liu17 Thanks Mingjie!!
Zenda
Congrats!🎉 The competition of form tools is quite fierce. I want to know the specific role that AI plays in the entire process?
Saharsh Agrawal
Maker
@zenda1122 Hi Zenda, thanks for asking! There's a couple specific ways we're using AI: 1. When a lead comes in, we are able to enrich the data in real-time using 3rd party data sources. For forms that ask open-ended questions, we can use AI to qualitatively assess the responses and assign a numerical score based on some criteria -- this makes it easy for sales teams to prioritize leads! 2. We can show personalized marketing content within the form as the user progresses -- for example, if you were to input your name and company on step 1, we could display a message specific to you and your company on step 2. This personalization can be very effective in boosting conversions! 3. After the form is submitted, all of the first-party data collected via the form is made available to our AI agents, which can then engage the lead (over sms, email, and phone) using that data in a much more personalized manner. Hope this helps!
Anastasia Chakileva
Congratulations on the launch! 🎉 How does your AI ensure that lead qualification and engagement are personalized enough to effectively convert leads without losing the human touch?
Saharsh Agrawal
Maker
@anastasia_chakileva_ Thanks Anastasia! We've found that SMS based communication (over which messages are typically shorter and less formal) is sufficient for many lead engagement scenarios, like scheduling a meeting or providing more information. During the conversation, if the AI detects that the conversation is heading in a direction that it is not suited to handle, then it can bring a human into the loop (via some notification on Slack, email, omni-channel communication platform, etc). We don't necessarily use the AI to perform the actual sale -- it's primarily for data collection and automating various manual processes that are necessary before a human needs to step in to close the final sale.
Arjun Sahai
Maker
Over the past year, we've engaged extensively with marketing and sales professionals from startups, agencies, and enterprises. Through these conversations, we've identified several key issues related to increased ad spend. Here's a few notable examples: - Low Calendar Booking Rates: Despite many people filling out our forms, they often fail to book a time on the calendar, resulting in missed opportunities. - High Volume of Junk/Invalid Responses: Our Salesforce and HubSpot forms are frequently inundated with junk or invalid responses, causing delays and inefficiencies. - Unsatisfactory Conversion Rates: We are not satisfied with our current conversion rates and see substantial room for improvement. We believe Surface can help businesses confidently manage their ad spend by addressing these problems and many others!
Rush Shahani
Congrats on the launch! Automated qualification is super useful.
Arjun Sahai
Maker
@rushhour Thank you!!!
Anirudh Ramprasad
Fire stuff guys
Andreas Sohns
Congrats on launch! This looks amazing! The lead forms and AI agents sound super helpful.
Saharsh Agrawal
Maker
@andreas_sohns Thanks Andreas!!
Pujun Bhatnagar
Launching soon!
As someone who is building for sellingnto other businesses, the problem that you are solving for is so immediate. Excited to follow this. Congratulations folks 🎉👏
Toshit Garg
Congrats on launch of Surface Labs....
Nathan Bucci
Solving a critical problem. Amazing work guys!
Kashif Ali
This is pretty cool. I love the idea of kick-starting AI agents after getting the leads. You can build a whole CRM on top of it with AI agents. Congrats on the launch.
Kostya Bolshukhin
Nice idea guys!
Ryan Ren
Before witnessing Surface Lab I though website conversation is a disturb and hard work, when I first got to know Surface lab, everything has changed. Ahhhhh....
David Paffenholz
Surface Forms is the best inbound lead capture product out there! We've been happy customers — and it's been awesome to see how the team keeps launching new features.
Saharsh Agrawal
Maker
Thanks @david_paffenholz1 for the support! Will have a few more features coming your way soon!
Miko Markovic
Hi Surface Labs team! This sounds like an amazing solution! Can you share more details about how your AI agents work to qualify and engage leads? Specifically, I'm curious about the capabilities over different channels like SMS, email, and phone. Also, how customizable are the lead forms to fit different industries? Looking forward to learning more!
Adam York
Congratulations on the launch of Surface Labs! This is a huge step forward for people who are always looking to maximize ad spend and improve lead quality. The AI agents' ability to qualify and engage leads automatically is a real game-changer. How does the AI prioritize leads to ensure the most promising ones are engaged first?
Alex Solonytskyi
Excited to follow this. Congrats!
Nishchit Dhanani
Hey @saharshagrawal and team of Surface Lab!! Congratulations on the fantastic progress and innovation you've brought to the table with Surface Labs! It's incredible to hear how you've not only identified a common pain point among businesses regarding lead generation and qualification but have also crafted a comprehensive, tech-forward solution to address it. The integration of powerful lead forms and AI agents to assist in lead qualification and engagement is genuinely a game-changer. By automating these crucial yet cumbersome processes, you're not just helping businesses capitalize more effectively on their existing ad spend but also enabling them to scale without the immediate need to ramp up their operational workforce. This kind of innovation is what sets apart forward-thinking solutions in today's market.
Shubham Nigam
Congrats on the launch @saharshagrawal! Looks cool