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The Psychology of Snapchat Marketing — Principles that keep Snapchat’s community going
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@fdorfbauer Great question. You're right - at the moment there's only an *announcement* for an advertising API. This API will naturally only allow publishing & measuring of Ads, and it seems it will be non-public (just for a handfull of partners: https://techcrunch.com/2016/06/1...).
Still, there are plenty of companies / services working around that Either they're reverse engineering the API, or (more likely) using virtual machines to remote-control the original Snapchat client. There's also quite a lot scammy 3rd party apps in the app stores (not recommend), I've personally tried http://snaplytics.io, they are legit and offer analytics & scheduled posts.
Check out the interview with Torben, he's touching on APIs, tools etc.! Looking forward to hear your feedback once you had a chance to look into it!
@_subnet @fdorfbauer isn't the idea of Snapchat for the users to publish real time spontaneous videos and pictures? I would be very interested how Snapchat feels about this. Also are companies really posting pre-made videos? If so I think they are loosing the point of producing content on Snapchat.
@klajdi_kl Absolutely agree, from a user perspective pre-produced & scheduled content is not very snappy ;) On the other Snapchat themselves are allowing (or will allow soon) to inject pre-produced ads into the stories-stream... which also will be interesting how that will be accepted by users. It's gonna be interesting! Thanks for your feedback, did you have a chance to checkout the ebook? WOuld love to hear your thoughs!
In an attempt to help you create successful Snapchat marketing campaigns, we’ve put together an in-depth eBook uncovering the psychological principles that keep Snapchat’s community going, how they affect your marketing strategies and what tools to use. Find inside:
- Snapchat’ s features, audience & monetization
- The psychological reasons why people use Snapchat
- How snapping affects your marketing strategy
- Potential challenges you’ll need to overcome
- Best practices by big brands
- Expert interviews feat. Judith Denkmayr (Vice Alps), Lisa Stadler (derstandard.at) and others!
I hope some you will find this useful when deciding weither or not you should get started on Snapacht, weither for your personal brand, startup or enterprise! :)
Very good read. I read it to get up to speed with snapchat as I don't use it myself ... yet.
Interested is the way they plan to solve advertising on their platform. We are going to watch this super close :)
Thanks Michi!
That's interesting, I signed up! I'm on Snapchat but reluctant to use it as a marketing tool. I still can't make sense of the psychology behind its growth and use cases; particularly given the constraints that it imposes (lack of hot triggers, non-persisted material).
I am also struggling with this question: Can you effectively grow an audience on Snapchat or is it better used for retaining your current audience and engaging with them on a deeper level (i.e. increasing likability).
@elbahnasy Thanks for checking in on our ebook! I hope we can give answers to some of your questions (why are people using snapchat, how/why can brands be sucsessful etc.) Let me know how you like the book?
Re. growth vs. retaining: I would definitely opt for the latter - Snapchat, when done well, is a great channel for hyper-engaged communities. Growth will then come automatically ;)
Snap has been killing it by targeting the millennials(and other). Snap chat has become the go-to app to look at what people 'are' doing. Facebook used to be a place where we logged in to check what people 'were' doing. We want to know what is happening right here, right now.
I want to read a little more on the psychology about users. So this will go into my - 'Read while on a flight' archives.
@jayantrao I agree, its a phenomenal success for Snapchat so far - and (at least here in Austria/Europe), 2016 seems to be breakthrough even with the "older" crowd (I'm 30+ ;))
I hope we can provide you with some useful insight, let me know what you think afterwards!
a wonderful product ,, im sure its a great read for all founders that aim for success,,, will def read
so there are 154 upvotes but no comments from anyone that's read this...anyone out there think it's worth trading my email address for? I'll be waiting for a real review.
@daniel_taibleson Probably everbody still reading ;) I'd really appreciate feedback on the content myself!
A friend of mine, @luca, did a snapstorm review (in german), follow him at username "lucahammer, the story should be here for another 4 hours ;), luckily he also posted it to YT:
How to build products users love