Entrepreneurs create their own reality and show us their inner goals and their vision of the current world. Swenson aims to introduce entrepreneurship in a new light, a passion-driven one. Passion drives the greatest entrepreneurs, offering them the ability to move mountains, to push the limits, to give meaning to what they do Work becomes joyous and pleasurable. Hours fly by, unnoticed Tiredness and fatigue take the backseat as you power your way to greater achievements. This is what the magazine is about, how passion is the key ingredient in entrepreneurship. Swenson is an independent, international and printed magazine. And offers the reader a timeless insight into current trends of entrepreneurship.