@ianthekid We produced the video in collaboration with the fantastic folks at BroughtToYouBy in Toronto, Canada

@shericatcat That’s a funny story. Back in 2013 when we started work on Sync we came up with the moniker "Sync for Us” (kind of flaky looking back), and registered Sync.us as our domain name. At the time it appeared as though Nokia actually owned the Sync.com domain name, so it certainly didn’t seem like an option. We printed Sync.us t-shirts for our dev team, and ran with "Sync for Us" for a few months. Of course, we kept typing in Sync.com accidentally, and we quickly grew tired of the .us domain name. Then, a few months later, while accidentally visiting Sync.com, we noticed the domain went up for auction! We speculate this was around the time Nokia got bought out by Microsoft. Perhaps a coincidence, we’ll never know. We quickly placed a significant bid, and after some negotiation and many sleepless nights we got the domain name! And then, just as we were rebranding ourselves Sync.com, Edward Snowden broke the news about the widespread surveillance of the Internet. At that moment we knew we were on the right track - it was a serendipitous moment for sure.