Taika (“magic” in Finnish) is a perfectly calibrated coffee in a can, balanced with adaptogens designed to keep you calm, focused and clear. Designed by world’s 9th best barista, Taika tastes delicious without any added sugar.
Whoa -- so exciting to see this on PH. I've ordered so many boxes of this and it is absolutely delicious (I chug the oat milk one). You guys should lean into the "accentuates reality" bit!! I want to text the phone number and play an alternate reality game where the number responds with "Help! I'm a coffee can designer stuck in a factory!!!" :)
@kallefreese Congrats on the launch!
I was excited to try this and just tried to order, but it says shipping is not available to me (North Carolina).
"There are no shipping methods available for your cart or address"
Is this ONLY available via postmates?
Hey @edholloway - yeah, we're currently only delivering via Postmates in SF, LA and NYC as the coffee needs to stay cold at all times and shipping it would be expensive and wasteful.
Have you tested this throughout the day? I find that coffee itself has a higher impact in later hours of the day to cause restlessness so I tend to avoid after certain hours.
Do people use this for late afternoon/evening work sessions to for focused energy?
@normanliang We've tested our coffee at all hours 🙃 Caffeine and the adaptogens affect everyone differently. If you're sensitive to caffeine, we wouldn't recommend drinking Taika later than any other coffee. That being said, Taika definitely gives you steadier energy and focus without the restlessness when compared to regular coffee.
Taika is the best coffee in a can/bottle I’ve had. It’s rare that products become an instant favorite for me but this one did. Two of my roommates also started ordering it. Well done!
As a beta tester, I've been enjoying the evolution of @kallefreese's new coffee product. It's super smooth and the adaptogens mean I get less of the jitters and don't crash as hard when I indulge in a second round of coffee.
The branding is also genius! And I love that you can literally text them to make an order or just shoot the shit:
TEXT US “🐬” IF YOU NEED ANYTHING
(415) 212 7711
Hi! I’m a Taika investor/advisor and I just wanted to share a little about what made me so excited about what they’re doing.
It wasn’t just that it tasted amazing (seriously, I’m obsessed with the Macadamia Latte - a phrase I never thought I’d say out loud), or that I liked the stack of adaptogens in there. What struck me was the way they were thinking about how coffee made people feel, about the deeper why of drinking a cup of coffee. Great coffee is, broadly speaking everywhere. However, I think specialty coffee has been obsessed with the journey of the coffee and not the destination of it: how it makes someone feel.
There are lots of different reasons to drink coffee and I think Taika have picked a great one and absolutely nailed it. I love having this in my fridge, I love the clarity it brings and that I don’t have to compromise the quality or flavour of what I’m drinking whatsoever. So excited to see them launch, it's been fascinating (and frankly delicious) to see the product evolve in the run up to this. Congrats to the team!
@_nippe You can order our coffee at https://taika.co. It's currently available for 2hr contactless delivery in San Francisco, Los Angeles and New York.
We're in also in a bunch of stores, find one close to you at https://taika.co/stockists/
Nice design. Are "adaptogens" proven in any way? Some light Googling indicates the science is severely lacking. I mean, Gwyneth Paltrow and Alex Jones both endorse them. Not trolling, just very skeptical. Enlighten me. :)
I used to drink 1-2 cups of coffee per day, but recently I’ve switched it to green tea. Green tea gives more long lasting ”uplift” compared to bulk coffee. I wonder if Taika is different because of L-theanin. How would you compare Taika and green tea effect?
@ti_am_i Yes, Taika needs to stay refrigerated at all times for freshness (similar to kombucha). The best before date is 5 months from production but you'll probably drink it much faster 😉
@tony_xiao You can pour the coffee in a pot and heat up on the stove. One of our investors uses an espresso machine milk steaming wand to steam his macadamia latte ✌️
@nikileskinen Our coffee is sourced and roasted by our favorite roaster 49th Parallel in Vancouver, BC. We currently using a blend of three direct trade coffees from Ethiopia, Colombia, and Guatemala ☕️
Hey Product Hunt! Thank you @chrismessina for hunting us.
For the past year, I've been heads-down building Taika with my co-founder @michael_eyal_sharon. We’re super excited to finally share what we’ve been working on.
My background is deep in coffee: I’m a two-time Finnish Barista Champion and was ranked 9th best in the world in 2015. Before Taika, I co-founded Sudden Coffee (YC W17) which makes “instant coffee you’ll actually want to drink”, as NYTimes put it.
Both Michael and I love coffee (surprise). Alas, over the past few years caffeine started giving us nasty side effects many people are familiar with: anxiety, jitters, and crashes. Decaf wasn’t the answer: most of the time we wanted some caffeine, but not the side effects.
This is when we discovered L-theanine and other adaptogens - natural plant extracts and functional mushrooms - that support the body’s ability to deal with stress. We started researching and experimenting with these compounds. Adaptogens turned out to be a game-changer in balancing the caffeine and reducing the side effects.
However, keeping a bunch of random capsules with you and remembering to take them every time you have coffee sucks. We both hate compromising and set out to create a coffee that’s absolutely delicious and perfectly calibrated with the highest quality adaptogens.
We’re launching with three flavors, each featuring the same adaptogen blend:
- A sugar-free, keto-friendly macadamia latte that tastes like melted coffee ice cream. As far as we know, it's the first macadamia latte on the market.
- Oat milk latte which tastes like coffee cereal milk but has no added sugar.
- Black coffee - a brilliantly smooth, bold brew, never bitter. Unsweetened and keto-friendly.
Taika is currently available in SF, LA, and NYC for 2hr contactless delivery, powered by Postmates.
Our motto is for friends, by friends. We think sharing gifts is more fun than discounts. Enter code
MYSTERYGIFT at checkout at on our website and we will mail you a fun surprise to go with your coffee 🎁 🔮
What questions can we answer?
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