Taika
p/taika
Coffee that accentuates reality
Chris Messina
Taika Adaptogenic Coffee — Coffee that accentuates reality
Featured
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Taika (“magic” in Finnish) is a perfectly calibrated coffee in a can, balanced with adaptogens designed to keep you calm, focused and clear. Designed by world’s 9th best barista, Taika tastes delicious without any added sugar.
Replies
Zain Memon
Whoa -- so exciting to see this on PH. I've ordered so many boxes of this and it is absolutely delicious (I chug the oat milk one). You guys should lean into the "accentuates reality" bit!! I want to text the phone number and play an alternate reality game where the number responds with "Help! I'm a coffee can designer stuck in a factory!!!" :)
Kal Freese
@zainy Funny you should say that - we've been scheming on building some text adventure games 🤓Also so happy to hear you like the oat milk 🔥
Ed Holloway
@kallefreese Congrats on the launch! I was excited to try this and just tried to order, but it says shipping is not available to me (North Carolina). "There are no shipping methods available for your cart or address" Is this ONLY available via postmates?
Kal Freese
Hey @edholloway - yeah, we're currently only delivering via Postmates in SF, LA and NYC as the coffee needs to stay cold at all times and shipping it would be expensive and wasteful.
Norm Liang
Have you tested this throughout the day? I find that coffee itself has a higher impact in later hours of the day to cause restlessness so I tend to avoid after certain hours. Do people use this for late afternoon/evening work sessions to for focused energy?
Kal Freese
@normanliang We've tested our coffee at all hours 🙃 Caffeine and the adaptogens affect everyone differently. If you're sensitive to caffeine, we wouldn't recommend drinking Taika later than any other coffee. That being said, Taika definitely gives you steadier energy and focus without the restlessness when compared to regular coffee.
Norm Liang
@kallefreese Thanks! How does the caffeine content compare to a cup of espresso or pour over coffee?
Ashu Desai
Taika is the best coffee in a can/bottle I’ve had. It’s rare that products become an instant favorite for me but this one did. Two of my roommates also started ordering it. Well done!
Kal Freese
@desaiashu Thanks Ashu!
Chris Messina
Top Hunter
Hunter
As a beta tester, I've been enjoying the evolution of @kallefreese's new coffee product. It's super smooth and the adaptogens mean I get less of the jitters and don't crash as hard when I indulge in a second round of coffee. The branding is also genius! And I love that you can literally text them to make an order or just shoot the shit: TEXT US “🐬” IF YOU NEED ANYTHING (415) 212 7711
Kal Freese
@chrismessina Thanks Chris! Yeah, we're having so much fun with the texting 🙃getting people confused whether it's a bot or humans 🤖
Nate Bosshard
Hands down the best canned coffee I’ve ever had.
Kal Freese
@natebosshard Thanks Nate!
James Hoffmann
Hi! I’m a Taika investor/advisor and I just wanted to share a little about what made me so excited about what they’re doing. It wasn’t just that it tasted amazing (seriously, I’m obsessed with the Macadamia Latte - a phrase I never thought I’d say out loud), or that I liked the stack of adaptogens in there. What struck me was the way they were thinking about how coffee made people feel, about the deeper why of drinking a cup of coffee. Great coffee is, broadly speaking everywhere. However, I think specialty coffee has been obsessed with the journey of the coffee and not the destination of it: how it makes someone feel. There are lots of different reasons to drink coffee and I think Taika have picked a great one and absolutely nailed it. I love having this in my fridge, I love the clarity it brings and that I don’t have to compromise the quality or flavour of what I’m drinking whatsoever. So excited to see them launch, it's been fascinating (and frankly delicious) to see the product evolve in the run up to this. Congrats to the team!
Kal Freese
Thank you @jimseven! We're thrilled to have you on our team 🙌
Esther Crawford
I was happy to see Taika in my neighborhood store already! :) big congrats!
Kal Freese
@esthercrawford Excited to hear you've spotted Taika in the wild 😎
Nils Paajanen
Interesting! Where is it available?
Kal Freese
@_nippe You can order our coffee at https://taika.co. It's currently available for 2hr contactless delivery in San Francisco, Los Angeles and New York. We're in also in a bunch of stores, find one close to you at https://taika.co/stockists/
Stefan Von Imhof
Nice design. Are "adaptogens" proven in any way? Some light Googling indicates the science is severely lacking. I mean, Gwyneth Paltrow and Alex Jones both endorse them. Not trolling, just very skeptical. Enlighten me. :)
Mikko Ikola
I used to drink 1-2 cups of coffee per day, but recently I’ve switched it to green tea. Green tea gives more long lasting ”uplift” compared to bulk coffee. I wonder if Taika is different because of L-theanin. How would you compare Taika and green tea effect?
Kal Freese
@mikkoikola Yep, the L-theanine and other adaptogens in Taika make it feel much more like green tea rather than regular coffee.
Ti Zhao
Congrats on the launch! Looks awesome! Question: How long do these keep for? Do they require refrigeration?
Kal Freese
@ti_am_i Yes, Taika needs to stay refrigerated at all times for freshness (similar to kombucha). The best before date is 5 months from production but you'll probably drink it much faster 😉
Kenneth Blomqvist
Awesome! Looking forward to trying it. What exactly are the adaptogens you use and where can I find more information about them?
Kal Freese
@kekeblom You can find more info about the adaptogens in our FAQ page: https://taika.co/faq/
Tony Xiao
Whoa nice. I love hot coffee though, how do I get it hot with milk?
Kal Freese
@tony_xiao You can pour the coffee in a pot and heat up on the stove. One of our investors uses an espresso machine milk steaming wand to steam his macadamia latte ✌️
Robin Mehta
The oat milk latte is so tasty I've been thinking about it since my last batch 😋
Kal Freese
@rockinbinbin Glad to hear you like it! 😎
Niki Leskinen
Stellar product. Can you disclose what coffee are you using at the moment?
Kal Freese
@nikileskinen Our coffee is sourced and roasted by our favorite roaster 49th Parallel in Vancouver, BC. We currently using a blend of three direct trade coffees from Ethiopia, Colombia, and Guatemala ☕️
Kal Freese
Hey Product Hunt! Thank you @chrismessina for hunting us. For the past year, I've been heads-down building Taika with my co-founder @michael_eyal_sharon. We’re super excited to finally share what we’ve been working on. My background is deep in coffee: I’m a two-time Finnish Barista Champion and was ranked 9th best in the world in 2015. Before Taika, I co-founded Sudden Coffee (YC W17) which makes “instant coffee you’ll actually want to drink”, as NYTimes put it. Both Michael and I love coffee (surprise). Alas, over the past few years caffeine started giving us nasty side effects many people are familiar with: anxiety, jitters, and crashes. Decaf wasn’t the answer: most of the time we wanted some caffeine, but not the side effects. This is when we discovered L-theanine and other adaptogens - natural plant extracts and functional mushrooms - that support the body’s ability to deal with stress. We started researching and experimenting with these compounds. Adaptogens turned out to be a game-changer in balancing the caffeine and reducing the side effects. However, keeping a bunch of random capsules with you and remembering to take them every time you have coffee sucks. We both hate compromising and set out to create a coffee that’s absolutely delicious and perfectly calibrated with the highest quality adaptogens. We’re launching with three flavors, each featuring the same adaptogen blend: - A sugar-free, keto-friendly macadamia latte that tastes like melted coffee ice cream. As far as we know, it's the first macadamia latte on the market. - Oat milk latte which tastes like coffee cereal milk but has no added sugar. - Black coffee - a brilliantly smooth, bold brew, never bitter. Unsweetened and keto-friendly. Taika is currently available in SF, LA, and NYC for 2hr contactless delivery, powered by Postmates. Our motto is for friends, by friends. We think sharing gifts is more fun than discounts. Enter code MYSTERYGIFT at checkout at on our website and we will mail you a fun surprise to go with your coffee 🎁 🔮 What questions can we answer?
Mario 🦊
@chrismessina @michael_eyal_sharon @kallefreese Just ordered some! Can't wait to try. And awesome to see what you're up to now, Kalle :)
Kal Freese
@chrismessina @michael_eyal_sharon Thanks @mdagabriele! Can't wait to hear how you like it ✌️
Tristan Pollock
@kallefreese this is incredible!
Kal Freese
@pollock Thanks Tristan!
Kal Freese
@_rjm_ will do!
Ryan C Brown
Congratulations, @kallefreese ! I LOVE the site.
Kal Freese
@ry3bee Thanks Ryan!
Hannu Oksa
Congrats on the launch! Really dig the branding. Looking forward to get my hands on these.
Kal Freese
Thanks @hannuoksa! It took us a while to get here 😉 We're super happy with it too.
Ryan Hoover
Love the branding, @kallefreese. What are the nutritional facts? I couldn't find anything on the site.
Kal Freese
Thanks @rrhoover! Here you go: https://taika.co/ingredients. There's a small link on the product detail page, made a note to make that clearer.
Ryan Hoover
@kallefreese aha! Thanks!