Taplytics is the #1 Intelligent Customer Experience Platform enabling brands to deliver compelling experiences that drive customer value and positive business impact.
Really cool to see that Taplytics experimentation and analytics tools can now be used on the web. Love seeing startups evolve. I remember using the initial version when it was just a mobile A/B testing tool - More here: https://techcrunch.com/2017/12/2...
@robjama Thanks for the support Robleh!
We really want to push the boundaries of the way customer experiences are built beyond mobile. As customer journeys evolve our company must as well!
In 2018 the buyer is in control. Delivering an amazing experience for your buyer should be top of mind of all forward thinking CEOs. Love the approach by Taplytics. Having a platform for end-to-end control over the experience makes it easier for brands to test everything and get the data they need to make smarter decision. Bravo, Taplytics!
@d_j_murphy Thanks, Dan!
We love what you guys are doing at Drift as well! As solutions companies, we need to realize that our customers don’t live on just one platform, but across all channels.
End-to-end customer experience and journey management is a must if you want to keep your customers happy! Amazing customer experiences builds brands and ultimately drives revenue. We hope to help forward-thinking brands solve this for them and make it easier for them to make their customers happy.
amazing work! love to see this product and positioning evolution. how is the taplytics team thinking internally about the shift from a/b testing to 'experience'?
@smalter A/B testing or experimentation is just one building block of a delightful customer experience. There are so many journeys or paths that a customer can take as they first arrive at your website or mobile app, but one experience won’t fit every customer. With every journey comes multiple touch points like push notifications, landing pages, targeted messaging, and more. Each of those need to be tested until you can determine which variation users love the most.
At Taplytics, we are making it easier for brands to build great customer experiences by allowing them to engage their users, test experiences, and build journeys users will love no matter what channel they live on.
@dcancel Thanks for the support DC! Love what you guys are doing at Drift and I think we are on a similar path to help brands build better customer experiences for the future :)
Hey Everyone!
We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands.
From there, we strived to help companies build the best mobile experience for their customers. We now see customer experience as an omnichannel journey that Taplytics can help stitch together. Our initial core experimentation technology and culture inspired the formation of the Taplytics Experience Cloud, which helps marketers and brands build the best end-to-end customer experience possible.
We started with the A/B testing, and Taplytics was way better than other similar tools. Now it's going a step further to fully integrate the user experience and feedback, this is just great! Helping us a lot on creating better apps for our users!
Pros:
Easy to implement and use, lots of nice features, very responsive team
I used Taplytics for the Rock the Vote app. We collected data across webviews and native views for iOS and Android. We used it to segment users, query their behavior, and push notify them based on characteristics of the user. It was pretty simple to setup considering the flexibility of its features.
Pros:
Flexible, powerful querying, easy to install, wide breadth of features from data collection and segmentation to push notifications
Cons:
For full featured use you must fully implement SDK
This looks great!
As someone who's helping out with a number of different companies, something that often comes up is the fact that customers now live across both web and mobile, rather than just a single channel of engagement. How do you see customer experience strategies changing, to account for this?
@jahmad93 Thanks for the question Jarry!
Right now we see brands looking at web and mobile separately owned by two separate teams for the most part. However, when a user travels in between channels from the web to mobile and back, they get two different experiences. An example is a web A/B test that doesn’t take into consideration the effects on the mobile experience or whether that experience on mobile should be tested as well.
We’ve seen brands we work with start to think about the customer experience holistically from an experiment on web and mobile all the way down to the messaging. This effective planning of this customer journey naturally has a positive impact on the experience!
We've been using Taplytics for Native Apps A/B testing for a little over a year now, and have found the experience to be great. They are extremely responsive to our questions, and are always willing to put in time to work with us, often one-on-one, to work through the more challenging situations we create for ourselves.
Building tests is quick and easy, and setting up for testing is also intuitive, and lets us feel confident in the test before we make the test live.
It looks nice.... Though quite pricey for the what I think they're selling. I'm having a hard time figuring out exactly what this product does. I read the front page - & I have a vague idea - but the words are just marketing fancy talk. Can you explain to me in human language what this does?
Boom
DevCycle
Privy
DevCycle
Keysheet
DevCycle
Drift
DevCycle
DevCycle
Sprintlio
DevCycle
We started with the A/B testing, and Taplytics was way better than other similar tools. Now it's going a step further to fully integrate the user experience and feedback, this is just great! Helping us a lot on creating better apps for our users!
Pros:Easy to implement and use, lots of nice features, very responsive team
Cons:Can't think of anything...
Nudge.ai
DevCycle
I used Taplytics for the Rock the Vote app. We collected data across webviews and native views for iOS and Android. We used it to segment users, query their behavior, and push notify them based on characteristics of the user. It was pretty simple to setup considering the flexibility of its features.
Pros:Flexible, powerful querying, easy to install, wide breadth of features from data collection and segmentation to push notifications
Cons:For full featured use you must fully implement SDK
OpenPhone
DevCycle
DevCycle
We've been using Taplytics for Native Apps A/B testing for a little over a year now, and have found the experience to be great. They are extremely responsive to our questions, and are always willing to put in time to work with us, often one-on-one, to work through the more challenging situations we create for ourselves.
Building tests is quick and easy, and setting up for testing is also intuitive, and lets us feel confident in the test before we make the test live.
Pros:Clear user interface, strong testing tools
Cons:None to speak of