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Target Your Competitor 2.0 — Instant growth tool for makers and B2C products
Target Your Competitor 2.0 is one of the most effective growth campaign tool for your product. We send a personalised tweet to all the followers of your competitor on Twitter from real people.
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Shreyaa Ratra
@cod3boy, Woah Woah This is amazing !
Are you planning to do outbound sales ? If yes,
a) Target recently funded companies. They might be willing to use your product.
b) Target companies who are hiring for social media manager. If a company is hiring for this position, it means it is willing to spend money on social media that is why hiring.
Would be happy to hear your thoughts on this.
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@shreyaa_ratra Indeed yes, we are looking forward in the same direction! and EasyLeadz looks promising can you send me little more info on sanjay@sievehq.com ? also I am curious where you get the data from, I was looking at crunchbase for data.
To our friends on Product Hunt - I am here with a version 2 of a little controversial product :) and this time with a track record of success!
Building a product is hard; growth and marketing can be even harder because no one solution fits all. But over the years, we realised that one of the most effective growth campaigns for your product is to target the followers of your competitor. That’s why we have Target Competitor.
Target Competitor send a personalised tweet to all the followers of your competitor on Twitter.
What makes us unique? We do this by having a network of influencers who send out the message about your product to the followers of your competitor on twitter. They do this among other tweets, so luckily this appears as a one to one message, someone telling each other about a great product.
Since v1 we’ve completed over half million tweets for 50+ clients. We also grew our influencers network to 200+ people in the last 3 months.
We were worried this appearing spammy, but the fact that we are targeting people who are interested in those kind of services, and subtly crafting the message made us stand different, and personal. None of our influencers accounts blocked or removed during the recent Twitter cleanup, they scrapped millions of accounts. More importantly, we had tons of people liking and responding to our campaigns as you can see in the screenshots!
Some FAQs below,
Are you using bots?
No. All the tweets are sent from real accounts owned by real people.
Isn’t this spamming?
We think of this as an effective twitter version of cold emailing, we are also not tweeting random people. Someone following your competitor means they are interested in the space or similar product.
Are you tweeting from real accounts?
Yes. Real tweets from real people using their accounts.
Some facts :
- 500k+ tweets sent
- 200+ influencers
- For 50k tweets we see upward of 1 million + tweet impressions
- We even had verified profiles responding and engaging with tweets
PS : We have a product launch plan where we do 50k tweets for $1899, we craft most effective campaign messages, designs, competitor research and everything included, you get anywhere upward of 1 million tweet impressions. Get in touch with me if you are interested sanjay@sievehq.com
Please share any feedback or questions. Thanks again!
Looks like a combination of algorithm and humans doing the work. I guess this is a productized version of a lead sourcing/nurturing service with a focus on twitter as a lead generation channel. Curious to know more, but I agree that this may be controversial
@arunaugustine Exactly. Instead of celebrity influencers we have common people using our tools to efficiently send the tweets. That's exactly why we are in tune with Twitter policies as well.
We were also worried about being spammy as many pointed out, but however in action we actually saw people engaging with the tweets. I think it's because the content is relevant to them. We even had a few verified profiles responding to us with questions etc!
Targeting and the messaging is just as I expected. Did a small trial run and seems like it works. Still too early to know the exact conversion rates but initial numbers seems promising.
@jovisjoseph We were also skeptical at lot of times, but the product seems to be maturing. Currently with 50k tweets, we have anywhere upward of 1-2 million tweet impressions, which I think is better than traditional ads.
This idea is an interesting one but ...
- Bots, bots, bots, it's obvious (I don't believe for a second that the influencer you refer to as an exemple https://twitter.com/BraydenRoman is a human). humans don't copy and paste random quotes including utf8 formatting errors. How does an influencer join your network? How much are they paid per tweet/campaign? Do you really manage and coordinate 200+ people without an influencer interface? At some point your clients / prospects are going to ask the hard questions.
- I understand from the pricing mismatch between your use case ($99 for 1000 tweets) and your landing page ($49 for the same package) that you lower your prices for the V2. The problem is that your current pricing model don't leave you any breathing room to do anything else than spamming people with bots. If you were to do those campaigns with human influencers, just the administrative part of the job (influencer relation management/billing/support/reporting) would cost you more than what you are charging. Even more obvious, you advertise ~4 cents a tweet to your clients, now I'm not an expert on influencer marketing but influencers generally ask more than 4 cents a tweet, even for a copy paste to 10 followers.
- You are competing with Twitter on it's own turf while infringing it's policy, and if they weren't so keen on bots to increase their active users counter, they would put you out of business in no time.
- Try focusing on building the real thing, you are still early in the influencer marketing space and clearly have a creative, problem solving mind. Solve this and I'll be your first client!
Interesting concept. I'm not sure how exactly is this going to work but it sounds a very powerful medium for influencer marketing.
Tell me more about the engagement rate of these tweets and CTR.
Also, what's the ROI as compared to spending $1,899 on tailored twitter ads?
@with_farhan We see anywhere around 10-20% engagement / click through. But it's heavily depended on the campaign, the message, relevance to the target audience etc.
We once had a content promotion which run to very specific audience which saw over 30% engagement.
ROI compared to ads - Twitter promoted tweets are upward of 50 cents, but as you know its dependent on the bids. We are approximately ~4 cents per tweet. Additionally I think targeting the competitor is very powerful as the users are already familiar with the use case.
For $1899 we also make sure there are no duplicate accounts, and also target the most recently active profiles to send the message. So you can be really sure it reaches the most relevant people.
Hope this answers your questions :) Are you looking for the $1899 plan?
@kushal_r Just found out the same thing. I ordered the day they posted this and haven't heard anything sense.
Really interesting product out there. I believe it could help Marketers to explore new channels for engaging and hunting down fresh users.
@jacob_mani Yes, we've also seen this working well with content marketing. We had a couple of companies pushing their content this way. I think the key is to have content relevant to the people you target + getting the copy right, without being intrusive.
Tried. Awesome product. Really helps target my exact set of potential customers.
@zedsq We don't have keywords yet, but with the product launch plan, we help you find the relevant competitors / accounts to target.