I bought 9 about 2 months ago. It would've been nice to get a discount if you purchased it recently. Now I'm just left with a shitty feeling.

Lots of people have problem with Screenflow's pricing model, and I also am not a huge fan... but honestly most major apps have gone in this direction, notably Sketch. I would prefer that they just adopt the Sketch subscription model and be done with it, instead of trying to invent a list of features to compel annual upgrades. FWIW, I was rocking Screenflow 6.0 for a long time — but finally caved to upgrade for the UI and performance improvements. Major New Features in 10.0 Animated Title Library

Select from a range of beautiful animated lower-third and title card graphics

Recording Multiple Audio/Video Sources

Multiple camera & microphone devices can now be recorded at the same time

Improved camera recording system

Significant reductions in file-size and CPU usage during recording & editing

Destructive Project Archive

Reclaim space by saving your documents with their unused edits removed

Redesigned Video Filters Interface

Built-in color effects library and support for importing CLUT (Color Lookup Tables)

Automatic background Removal filter

New Computer Audio Recording System

Apps are now recorded independently, and can be extracted, disabled and remixed

Lower latency, including new modes for DAW (Digital Audio Workstation) software

I've been using Screenflow since ScreenFlow 5, and while it's been very useful all this time, there are still some annoying things I wish they'd fix.

I feel like they are always hitting me up for an upgrade

I use it all the time for recording lectures. Interesting tho is that when you click on the v10 features in the upgrade screen you end up in Vimeo website