Show Notes: "You're looking for your perfect partner, but dating sites keep matching you with duds. So what do you do? Conduct an elaborate linguistic experiment, of course! At least, that was futurist Amy Webb's response. Spreadsheets were involved. For what is the pursuit of love without spreadsheets? SUPPLEMENTARY MATERIALS: - Watch (or read) Amy's TED talk: 'How I Hacked Online Dating' --> https://www.ted.com/talks/amy_we... - There's far more detail about Amy's experiment in her very enjoyable book Data: A Love Story (http://www.datalovestory.com/). Read an extract here --> http://www.huffingtonpost.com/am... - And here's an article she wrote about the data in dating --> http://www.theguardian.com/news/... - OkCupid used to keep an interesting blog in which they analysed their own data (http://blog.okcupid.com/). TL:DR? Here's a summary (http://www.theguardian.com/lifea...) - And a linguist analysed OkCupid usernames --> http://www.huffingtonpost.com/20... - Cute as a button = urgent as pox? http://ndsmcobserver.com/2013/03... - Here's a history of 'cute'... --> http://www.slate.com/blogs/lexic... - ...and one of 'adorkable' --> http://splitsider.com/2012/02/tr... - inwhiches.tumblr.com - go! --> http://inwhiches.tumblr.com/ [full disclosure: I (Matt Williamson) made this]