The Feed
p/the-feed-2
Weekly newsletter on how founders build audiences of 100k+
Nathan May

The Feed โ€” Weekly newsletter on how founders build audiences of 100k+

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๐Ÿ” Deep dives on founders drove their CAC down to $0 via building a personal brand ๐Ÿ“– 100% free and read by 15,000 creators + entrepreneurs โญ Previous deep dives include Alex Becker (Hyros - SaaS), Shaan Puri (Milk Road - Newsletters), and Alex Heiden (SaaS)
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Nathan May
Maker
๐Ÿ“Œ
Hey guys! Pumped to be here. I'm Nathan, founder of The Feed. When I was 15 I had a niche company that made custom Minecraft maps for famous YouTubers. It blew through my expectations, cracking 6-figures, with a $0 customer acquisition cost. Why? We built a small but mighty audience that watched our YouTube 'let's build' videos. Now I'm watching founders like Sahil Bloom, Alex Becker, and Ryan Serhant do this at a scale WAY bigger than me, building audiences of 100k+ across Twitter, YouTube, IG, etc. Ultimately, these audiences become a flywheel for everything from investing and fundraising to building 7-8 figure businesses. And it's worked pretty well. 1) Sahil makes $1M+ between his newsletter, VC fund, and agency. 2) Alex Becker sold his SaaS company for $110M. 3) Ryan Serhant's brokerage has closed $1B+ in real estate; he's sold $10M houses just by posting a TikTok video about them. My conclusion was that the new competitive differentiator as a founder is your audience. How did they grow their audience? I deep dive into their Interviews, Posts, and Strategies so you donโ€™t have to. Then deliver the TLDR straight to your inbox 1x per week. That's The Feed!
Daniel Zaitzow
Launching soon!
@nathan_may1 Looks like the upvotes are frozen (an you're launching soon) Eager to support - Please reach out to my LinkedIn so we can connect (I was unable to find you) https://www.linkedin.com/in/dani...
Nathan May
@ilyagalushin Thank you man! Really appreciate you
Nathan May
@ryan_leone1 Thanks Ryan!!
Darya Antonyuk
wow! seems like a must for checking it out! will add it to my must-read list! congrats on the launch, guys!
Nathan May
@darya_antonyuk Thanks Darya!!
Esus ๐Ÿ›ก๏ธ
Very neat concept! Checked out some previous versions and it looks interesting and broad. Would be really neat to see something niche'd down to only focusing on how they got their first 10k/100k followers (First post they made, first viral post, etc) Maybe some fun room left in the newsletter market for that niche. Congrats on your launch! Looks very polished. Fitting with the theme - Would love to hear how YOU got your first 1000 subs to this newsletter? ๐Ÿ˜ƒ
Nathan May
@esus These are great ideas! Each case study is a little different - Shaan Puri's focused on his biggest tweet (and his framework for all of his tweets). Codie Sanchez's started from 0 (and she rocked to like 700k+ in 2 months, it was insane!) Etc. - I have a lot of fun choosing a slightly different time period for each entrepreneur. My first 1,000 subs came from friends and facebook ads - nothing too fancy or growth hacky :)
Ishwar Jha
Hey Makers, I am happy to take note of your thoughtful work in helping other learn through real-world examples and inspiration to build their own tribe. I have been looking for great stuffs with insightful ideas and found you here at ProductHunt. I have already subscribed...
Nathan May
@ishwarjha Thanks Ishwarjha!
Alex Chepovoi
It's awesome and great to know how other founders built their startups and brands! Congatulations on the launch!
Nathan May
@alex_chepovoi Thanks Alex! I've always been a sucker for case studies. But a lot of the ones on founders of 100M+ companies just seemed a bit out of reach. People doing $1-30M just seemed a bit more attainable and I don't feel like we take a closer look at people currently in the trenches enough
Satvik Jagannath
WOW! This is something that's really useful. As a fellow founder, we all want to learn from each other and grow together.
Nathan May
@bozzmob Thank you! I was thinking about the type of newsletter I've always wanted and people unpacking realistic founders (e.g., not a billionaire at age 16 tech-types) felt a lot more tactical / helpful to me.
Fiona Chin
This will help a lot of startups to ship their products. Personal branding is also a big part of being successful these days. Thanks for the amazing work, Nathan!
Jeffrey Bunn
Launching soon!
Really cool niche/idea. Building an audience is something Iโ€™ve thought a lot about but havenโ€™t delved into yet.
Daniel Zaitzow
Launching soon!
Congrats on launching The Feed @nathan_may1 ! ๐ŸŽ‰ Itโ€™s super exciting to see a platform that recognizes the power of "audience" as a competitive differentiator and provides insights on leveraging it. The idea of learning from the strategies of successful founders and having those insights delivered straight to the inbox is a great idea! Iโ€™m curious, how do you plan on ensuring the insights remain actionable and relevant to a diverse range of founders with varying business models and audience types? Also - how are you getting the founders (or deciding who you want to prospect)?
Yemi Oyepeju
Congrats on the launch, Nathan! ๐Ÿš€ Your journey from custom Minecraft maps to The Feed is truly inspiring. Given that audience is the new competitive differentiator, I'm curious: Do you offer any actionable steps or tools for founders to start building their audience from scratch? Looking forward to diving into those TLDRs!
Ali Osman Alpagu
Transforming CAC to $0 through the power of personal branding? ๐Ÿš€ This is a game-changer for founders and marketers alike. The fact that it's 100% free and has already impacted 15,000 creators and entrepreneurs is remarkable. Dive deep into the secrets of successful founders and start building your personal brand today.
Asbjorn Holmlund
Building brand is crucial in distinguishing your start-up from the competition - I love how The Feed helps break down real founder stories in an actionable way!
Nathan May
@asbjorn_holmlund Totally agree - thanks for your support, Asbjorn!
Tyler Alford-Getchell
Congratulations, Nathan! Itโ€™s great to see so many inspiring lessons from inspiring people. Canโ€™t wait to read more!
Nathan May
@tyler_ag Thanks man!
Zack Brenner
Love what Nathan is doing with The Feed! Looking forward to learning from more deep dives!
Nathan May
@zackbrenner Thanks Zack!! Looked through the Floor product hunt launch quite a bit as I was thinking about my launch day :)
Neel Patel
Some solid content right there. Made it on my weekend read list :)
Nathan May
@neelptl2602 Thanks Neel!
Maria Golikova
Launching soon!
Congrats on the launch, Nathan. Looking forward to reading some of the stories.
Dan Cahana
Congrats on the launch! So many great stories and non-obvious lessons here
Nathan May
@dan_cahana1 Thanks Dan! Appreciate your support
Conor Brennan-Burke
This is great content, and really inspiring. Thanks for putting this together Nathan!
Nathan May
@conor_brennan_burke1 Appreciate you man!
Johan Steneros
Congrats. Signing up.
Nathan May
@jsteneros Thanks Johan, appreciate you chatting with me about the newsletter a few weeks ahead of the launch!
Julio Medina
This is a cool topic and clever name. Subscribed!