As makers, creators, doers, builders, freelancers, we focus almost entirely on those things we produce. Especially in the beginning, because that’s how we’re wired. What I’ve learned, though — through launching companies, books, albums, courses, products, podcasts, etc. (holy shit do I launch a lot of different things) — is that the most important part of taking an idea and turning it into something that launches is the “step back.” ... (listen to the podcast)