Matt Smith

The Leap (Beta) - Build and sell digital products in minutes, powered by AI

The Leap is a free AI-powered digital product builder and link-in-bio storefront that enables creators to start making money, right now. Fast-track the success of your online business every step of the way — all in a free, end-to-end platform.

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Matt Smith
Hey everyone — Matt here, Co-Founder of Thinkific. Today I’m excited to announce the public beta launch of The Leap by Thinkific! 🚀 The Leap is a free AI-powered digital product builder and link-in-bio storefront that enables creators to start making money, right now. ☕️The backstory Helping creators, especially those getting into digital products for the first time, is a key strategic priority of Thinkific’s. We launched The Leap in 2022 as a digital media property to build a deeper relationship with this audience and really work with them to understand their problems and try to solve them. Through our blog, weekly newsletter, and social channels, we provided creators with everything they needed to turn their passion into a viable side hustle, from helpful how-to guides to up-to-the-minute creator news. We learned a lot from creators through this process. Interacting with our audience gave us tons of insight into creators’ hopes and dreams, but also their needs and pain points. Ultimately, we found we needed a different approach for creators who are in the early stages of their monetization journey. So we got to work on building a solution that complements our core Thinkific product to directly solve this problem. 🙅The pain points There are lots of ways for creators to monetize their craft — ad revenue, sponsorships, and affiliate marketing to name a few — but there’s one revenue stream creators get the most excited about, and that’s digital products. However, we’ve found that this excitement is often met with equal levels of apprehension:
  • Creators are busy; despite the passive income nature of digital products, it’s hard to find the time to build them initially.
  • Creators fear alienating their audience; ironically they can promote someone else’s products and services, but imposter syndrome creeps in when it’s something of their own.
  • Creators don’t know where to start; with so many jobs to be done (and different platforms for each of them), even taking that first step can be daunting.
  • Ultimately, we found most creators don’t even get started, let alone find success. 💡The solution While continuing to support our community with valuable content, we decided to go a step further by creating a tool that would help creators monetize -- quickly and easily. Here are the key features of our beta release:
  • Built-in AI prompts that generate products for any niche, along with a sales page complete with copy.
  • A link in bio storefront that handles payment processing, email list building, and order fulfillment.
  • Mobile-first product viewer that feels like you’re watching an Instagram Story.
  • As a user of The Leap, you retain full ownership of all of the products you create, as well as the revenue and leads earned on the platform. The only thing you’ll pay is the Stripe transaction fee! Give The Leap a try at https://www.theleap.co/go and let us know what you think. We can’t wait to see what you build! -Matt
    Alexander Ptitsyn
    Hi Matt! I think your product probably is one of the most interesting and perspective I've ever heard.
    Keanen Buckley
    @symana @mocarg Thanks for your question, Momcilo! It's our intention to make our AI features as smart and personalized as possible. Eventually, we want to be able to make recommendations based on what creators are already posting and, more specifically, what's resonating with their audience.
    Guillaume Ang
    @symana love the breakdown of the research. I completely empathise with the fear of alienating audiences.
    Guillaume Ang
    @symana one question: is there anything planned to help us amplify the social reach of our product? Thanks heaps
    Keanen Buckley
    @symana @guillaume_ang1 Hey Guillaume! Yep - it's so common. And as Matt mentioned, most creators are perfectly comfortable promoting someone else's work. It takes a bit of a shift in mindset, and that's why a lot of our messaging is around just getting started, no matter how small. Try something small, see how your audience responds, then go from there.
    Matthew Goulet
    Love it when something like this sneaks out if a bigger co. Congrats to the stealth team that built this - going to have a big impact in the much needed improvements to link in bio!
    Keanen Buckley
    @whatsgoud Thanks, Matthew! We had a lot of fun building this and bringing it to market over the last 9 months. Can't wait to see where we can take it from here!
    Jonathan Johnson
    Congrats! This is fantastic. The pain points listed by Matt are precisely what I ran into a couple years back trying to monetize my own channel. Will be taking some time this evening to build and launch something; results to come!
    Keanen Buckley
    @jonathan_johnson8 Thanks for the message Jonathan! And thank you for your insight into launching on Product Hunt 🤝 Can't wait to see what you build!
    Cameron Uganec
    I am excited to finally launch The Leap product and see how creators will use it to build their digital product businesses. I would guess many Makers on Product Hunt can relate to this feeling, the night before a launch, is it excitement or anxiety? Probably a little bit of both. 🎢 The Leap's path has mirrored many creator paths, we started as a TikTok account 18 months ago and found an audience, then a newsletter, a website, learning products etc. Along the way, it was clear that creators understand the value of building digital products but they need support, especially getting started. So we built a product! From talking to our community we discovered AI could help kick start creators. We also challenged ourselves to rethink the format digital products. If creators want to convert their followers into customers, shouldn't the format of those products match the social experience. Can learning products be as engaging as an Instagram story or TikTok? We are ditching the PDFs and all The Leap products are built for mobile and can include video. I want to thank the Leap team, I really appreciate them going on this roller coaster with me. I think we built something that can help a lot of people - that's why it's free. Now we just need your help to spread the word. Feedback is appreciated.
    Chris Mc Guire
    Congrats on the launch. Can’t wait to see where this goes.
    Keanen Buckley
    @chris_mcguire Thanks for your support over the past 9 months, Chris! Looking forward to where we take it from here 🚀
    Vinicius Magalhaes
    I'm thrilled to announce The Leap by Thinkific, a project that's been my labor of love for the past couple of months 🚀. Had an incredible time leveraging cutting-edge technologies to develop an AI-powered platform that enables creators to seamlessly build, promote, and sell digital products. Best part? It's completely free. Give it a try!
    Jeremy Bailey
    Congrats on the Launch! Can't wait to see what the world builds with this!
    Keanen Buckley
    @jeremy_bailey Thanks for all of your support, Jeremy! Wouldn't have made it here without you 🤝
    Tonner Jackson
    Stoked to play with this product. Congrats Matt!!
    Keanen Buckley
    @tonner_jackson Let us know how it goes, Tonner!
    Celine Zhou
    I'm absolutely enamored with this design! The vibrant colors and sleek user interface are incredibly appealing!
    Keanen Buckley
    @celine_zhou thank you for the kind words, Celine! 🌈
    Naveed Rehman
    very cool product. congratulations on the launch. love the templates part
    Keanen Buckley
    @naveed_rehman thanks Naveed! We were able to pull a lot from our experience on the Thinkific side of the business to figure out the optimal formats for the templates.
    Riddhii Tabassiya
    Looks so good & thanks for making it free. Do you have any plan to add the price?
    Cameron Uganec
    @riddhii_tabassiya we are committed to keeping The Leap free. We will look at adding new premium features in the future which could be paid.
    Esus 🛡️
    Congrats on the launch @symana and team! I have a link-in-bio comparison site I'll get this added to. I'm curious what your ideal user looks like? Would you say this is a competitor to something like beacons.ai? Congrats again! Love that it's free.
    Cameron Uganec
    @symana @esus Hi Esus, Our ideal user is a content creator or influencer with an audience that wants to diversify their revenue streams and/or have a direct relationship with their followers through email. The Leap's AI digital product builder is a unique offering in the market, as far as we are aware, we are the only tool with that functionality coupled with a mobile-first format. We also have a link-in-bio storefront feature, as you know that space has a lot of players and beacons is a good example. In the digital product space Gumroad is the
    Anu
    Interesting Product! Congrats on the launch!
    Keanen Buckley
    @kajal_d4 Thanks for the message! Have a great day 🙂
    Samantha aka CandyToyBox
    This is insane! 🙌
    Keanen Buckley
    @candytoybox thank you, Samantha!
    Tom Orbach
    Wow!!! This is a gold mine for marketers here. And I love the overall branding and design of the leap! Super cool
    Keanen Buckley
    @tomorbach Thanks for the kind words, Tom! I'm excited to see the use cases marketers find with it! And yes, we definitely love our rainbow gradients 🌈
    Akriti (AK)
    Congratulations on the launch 👏 Very helpful product for many.
    Keanen Buckley
    @akritihere Thanks for the message, Akriti! The best part is that creators are going to build things that'll help their audiences. This kind of tool has the potential to have a truly exponential impact!
    James Clift
    Awesome product! Will make creators lives a lot easier!
    Keanen Buckley
    @jamesclift thanks James! That's our goal exactly, and feedback has been great so far.
    Tejasri Darsi
    This is amazing. I know that people are trying to build digital products using AI tools but this is one step ahead of it. Great stuff! By the way, are you hiring? Would love to join your team!
    Keanen Buckley
    @tejasri_d Thank you Tejasri! We're trying to do things a bit differently :) You can keep an eye on our careers page here: https://www.thinkific.com/careers/
    Michael Marra
    Cool product, congrats @symana and team!!
    Keanen Buckley
    @symana @michaelwmarra Thanks Michael! Good luck with your launch 🚀
    Pratik Shelar
    Just tried it and it looks amazing...Just a small feedback I was unable to change the font weight for some words on the screen. Maybe that would be a handy feature to add to backlog. Good luck
    Keanen Buckley
    @pratik_shelar87 Thanks Pratik! Will definitely note it down as we've had several creators ask about styling things like this.