Excited to be launching High Alpha's new project, The New New Thing this morning! With a focus on marketing experimentation, we will be inspiring and invigorating marketers with topics in science, innovation, emerging technology, and the like. The publication is scholarly, nerdy, and fun— thinking way outside the box with rich articles, interviews, op-eds, and podcast interviews with Kyle Lacy, Sujan Patel, and Dr. William Scott, a distinguished research professor.