The Startup Way
p/the-startup-way
A framework for entrepreneurial.
Eric Ries
The Startup Way — The new book from Eric Ries, author of The Lean Startup
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From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.

Replies
Ryan Hoover
How have you had time to write this and start a company (LTSE), @ericries? Do you have any productivity tips to share because I'm trying to find more time in my life. 😊
Eric Ries
@rrhoover 2017 has been a totally crazy year for me - and not just because the world is on fire New book ✅ New company ✅ New baby 👶 Absolutely not recommended from a lifestyle POV. I’m only able to do all this because I have a remarkable team that supports me
Mike Acler
Hey, @ericriess, should I get the book if I read Startup's Owner Manual by Steve Blank? I'm worried that basic ideas & concepts will be the same...
Eric Ries
@ericriess @agilek I hope I’ve put in enough original material, especially in the brand new case studies. That said, you are already in excellent hands
Brian Lee
Awesome that you have an Audible version again; otherwise it’s hard to find the time
Warren Sturt
@ericries congrats on the book! I've used the lessons from Lean Startup even in larger, established companies. Does the Startup Way extend itself outside of the startup ecosystem to innovation labs and consumer IT teams within larger companies?
Ven
So lucky I saw this, can’t wait to be there for the tour stop in NYC tomorrow.
Joshua Voydik
Looking forward to reading this, @ericries — thanks!
Daveyon Mayne
@ericries Tell me there's an audible for this?
A.Fairiz
Got mine today. Thanks @ericries :D
Eric Ries
@cleavatron awesome!
Steven Rueter
@ericries Lean Startup was a game changer for me, and not even just for building products, but as a general mindset. Just purchased this book, I look forward to reading it.
Eric Ries
@rueter thank you!
Mykola Tymkiv
What had inspired you to come up with this book?
Eric Ries
@mykola_tymkiv I just wanted to share what I’ve learned over the past 5+ years working with startups of all sizes
Hashim Warren

Thank you for the ideas on "growth engines". That's deeply shaped how I approach marketing.

Does the new book touch on that at all?

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Samar Mustafa
Perfect timing @ericries as I'm working on mysecond startup so will buy and hopefully learn few more tricks. Ps. Second startup, second baby due this week so can relate something 😄
Eric Ries
@samar_ux 👊🏼
Thomas Leitermann
Just ordered mine - can't wait for it! Was already sad that the pre-edition wasn't available in Europe. BTW: there is a great post on Eric's blog on how lean startup methodology was used to "built" The Startup Way - http://www.startuplessonslearned...
Pavlo Pavlenko
I would say that Lean Startup book has been the most useful one for me until now. Read it in English and Russian. Hope The Startup Way will become #1 :)
Gil Akos
Just got my copy on Audible @ericries! Definitely most effective medium for consumption for me. Looking forward to it after reading Lean Startup a few years back!!
Eric Ries
@gil_akos thank you! Glad to hear those hours in the recording studio were worth it
Gil Akos
@ericries They absolutely were! Even more special that it’s you reading it!! Appreciate your commitment to the project. Well done.
Etienne Juneau
Started reading (Audible). Loving it so far.
Product Pearson
Nice. Paperback version?
Eric Ries
@theashtube not for a while yet
Steven Rueter
@agilek knock-off...?
Product Pearson
@agilek @rueter Interesting. Eric, is this legit?
Eric Ries
@agilek @rueter @theashtube oh yeah for some international territories it is paperback I totally forgot
Erick Barron
Loved the lean startup, I'll be sure to read this book soon.
Eric Ries
@erickbarron86 thank you!
Primer
@ericries I loved the lean startup. It is literally the only book I have ever read cover to cover more than once. I’d be interested to know / hear what extra value this book brings. For example what extra elements of running a startup are covered in this book that weren’t in TLS? Ps. Either way I am goIng to purchase!
Mary Williere
Is the book available in Austria too?
Eric Ries
@mariilein soon I hopen