From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.
Thank you for the ideas on "growth engines". That's deeply shaped how I approach marketing.
Does the new book touch on that at all?
Pros:Eric
Cons:hing
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