Dont you think calling it an eBook is a bit high played? 17 Slide presentation would be a bit fairer.
It is also very simple. So ASO Beginners Guide would be a fairer title or i mean it would make clearer who it is aimed at.
Otherwise its useful for a Beginners Guide / Best Practice thing
@fabian_spielberger thanks for the feedback. You're right, we overlooked it. We will take into consideration your point and will be clearer next time...