Sure thing, @jacqvon. Make My Persona is a free acquisition tool that stems out of HubSpot's desire to help people grow their businesses better, by starting with a better foundation. Buyer persona documents, while seemingly simple, provide businesses with the direction and context needed to align departments, unify messaging, develop buyer empathy, and lower acquisition costs by getting in front of more qualified people. They help you understand who your ideal customer is. In most cases, this is not only the people or businesses that have the biggest need for your product or service, but also the people or businesses that are bound to have the most success with your product or service. Once you conduct your persona research, Make My Persona guides you through the process of organizing that raw data into a meaningful document that is fully collaborative and shareable across your team. The goal is to get valuable persona data out of a spreadsheet or notes document and into a more concise, actionable resource for your team.

Hi @jamesstewart - Absolutely. The Make My Persona tool helps you create actionable buyer persona documents on behalf of your business. These documents serve as a unifying source of truth across departments, so everyone is on the same page about who your ideal customer is, what their challenges are, how they prefer to communicate, etc. Depending on the complexity of your product or service offerings, you might have several target personas that you are trying to reach. That's why we've built in the functionality for you to build up to three within our tool. Once you've created the persona document using Make My Persona, you can reference the buyer insights to reallocate ad spend, tweak your messaging to hit on pain points, optimize existing content to align with content consumption preferences, identify comarketing partners that will pique the interest of your audience, etc.

@george_b_thomas This is AMAZING. Thanks for putting together such a thoughtful review of the tool, Geroge. Your added tips and commentary were A+!

Hi @mcflydev - not sure if I fully understand your ask here, though you can use the tool to create a few potential personas for a new product and refine them as you learn more about which segment is the most engaged with your messaging / seeing the most value from your product.

Hi @shawnarora, yes! All of the questions are totally customizable. In the editor view following the walkthrough, you can reword questions, remove sections, add new ones, etc. to meet your specific needs and highlight the information that's going to be most valuable for your team.

That's the kind of feedback we love to hear, @abel_limas_ ! Thanks for sharing and for checking out the tool.

Glad this tool sparked some motivation for you, @arthur_tkachenko. We appreciate the positive feedback!

Thanks for the positive feedback, @savelii. So glad you're going to give the tool a try. We hope it's helpful!

So happy to hear that, @bryantchou! The positive feedback is much appreciated.

Thanks for the feedback, @imdaeshawn! The original version gave us a great foundation to build off of but we had some major improvements to make. We're really happy with the level of value and ease we were able to achieve this time around.

Thanks, @imdaeshawn! We hope it's helpful.

Thanks for the feedback, @david_sanchez3!

Thanks for the notes,@rammness! We appreciate your input. The tool definitely skews B2B, but we do encourage you to use the fully customizable editor to add, remove, reword, and reposition the questions and inputs to meet your unique needs as a user.