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Make My Persona — A free buyer persona generator
Create professional, customizable buyer personas in minutes with the help of our intuitive free generator. Make My Persona guides you through strategic questions designed to help you better organize your buyer persona research. Upon completion, you're presented with an editable, shareable document highlighting important details about your audience.
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I really like your product but I see one issue from my experience working with personas.
Design for behaviour, not demographics
By focusing our thinking on behaviour rather than demographics, we’re designing for what people do (or don’t do) not who they are. As designers, we’re creating a system of interactions. Understanding behaviour allows us to explore and optimise each of those interactions.
To support this, we’ve also scrapped profile photographs from our personas for the most part. Instead, we use illustrations with minimal detail to help the people using the personas with differentiation and recall. It feels refreshing to dump the stock photographs that always made me feel a bit uncomfortable anyway.
I see that I can add new attribution but I would love to see more presets like https://www.nngroup.com/articles...
Just a thought
This has been so helpful to me and my team!
Pros:So easy to use and so useful!
Cons:None
Hey @carlystec, @david_carberry & @santosodette,
Can you tell us more about what you've built and how it makes a difference for companies?
Sure thing, @jacqvon. Make My Persona is a free acquisition tool that stems out of HubSpot's desire to help people grow their businesses better, by starting with a better foundation. Buyer persona documents, while seemingly simple, provide businesses with the direction and context needed to align departments, unify messaging, develop buyer empathy, and lower acquisition costs by getting in front of more qualified people. They help you understand who your ideal customer is. In most cases, this is not only the people or businesses that have the biggest need for your product or service, but also the people or businesses that are bound to have the most success with your product or service.
Once you conduct your persona research, Make My Persona guides you through the process of organizing that raw data into a meaningful document that is fully collaborative and shareable across your team. The goal is to get valuable persona data out of a spreadsheet or notes document and into a more concise, actionable resource for your team.
In B2C, the framework seems rigid and doesn't work for me. Why can't I determine what demographic data are material to the buyer persona? Rather than fixed age ranges, industry etc, the tool needs to enable me to outline parameters most pertinent to my market hypothesis.
Thanks for the notes,@rammness! We appreciate your input. The tool definitely skews B2B, but we do encourage you to use the fully customizable editor to add, remove, reword, and reposition the questions and inputs to meet your unique needs as a user.
Nice update. Just used the old version about a month or two ago. This is way better.
Thanks for the feedback, @imdaeshawn! The original version gave us a great foundation to build off of but we had some major improvements to make. We're really happy with the level of value and ease we were able to achieve this time around.
I hear a lot that User Research is important, but only this tool motivate me to move data from my head into a resource that can be shared with other team members. I like it. Easy to use.
Glad this tool sparked some motivation for you, @arthur_tkachenko. We appreciate the positive feedback!
How do I import these buyer personas to by hub-spot account? Is there a tool to automatically do this?
Are the questions customizable? The generic questions are a good start, but any use case will have lots of nuanced question for a good understanding of the buyer.
Hi @shawnarora, yes! All of the questions are totally customizable. In the editor view following the walkthrough, you can reword questions, remove sections, add new ones, etc. to meet your specific needs and highlight the information that's going to be most valuable for your team.
Hi @mcflydev - not sure if I fully understand your ask here, though you can use the tool to create a few potential personas for a new product and refine them as you learn more about which segment is the most engaged with your messaging / seeing the most value from your product.
Hi @jamesstewart - Absolutely. The Make My Persona tool helps you create actionable buyer persona documents on behalf of your business. These documents serve as a unifying source of truth across departments, so everyone is on the same page about who your ideal customer is, what their challenges are, how they prefer to communicate, etc. Depending on the complexity of your product or service offerings, you might have several target personas that you are trying to reach. That's why we've built in the functionality for you to build up to three within our tool.
Once you've created the persona document using Make My Persona, you can reference the buyer insights to reallocate ad spend, tweak your messaging to hit on pain points, optimize existing content to align with content consumption preferences, identify comarketing partners that will pique the interest of your audience, etc.
Great tool to use! Simple and straight to the point. Really enjoyed going through the buyer persona review that was available as well.
That's the kind of feedback we love to hear, @abel_limas_ ! Thanks for sharing and for checking out the tool.
I like the whole visualization thing. We often talk about the targeted audience while thinking about new products ideas so next time we'll definitely give Make My Persona a try.
Thanks for the positive feedback, @savelii. So glad you're going to give the tool a try. We hope it's helpful!
Saw the persona maker app a few months ago when I was working on early concepts for shoutouts.app. Thank you hubspot team for making an awesome product. I took tons inspiration from you guys.
However, I am not a big fan of requiring users to give up information in order to download their persona. I understand why it is necessary, you guys just released a valuable product to market for free and will need to capture some of the value out of that product someway, in this case, that value is user information.
Anyway, great work. Looking forward to what you guys do next!
I really like this! As a matter of fact, I did a massive review. http://videos.impulsecreative.co...
@george_b_thomas This is AMAZING. Thanks for putting together such a thoughtful review of the tool, Geroge. Your added tips and commentary were A+!
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