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@rrhoover But does it solve the problem? There's a reason it's among entertainment services and games ;)
Low hanging fruit surely.... you'd be mad not to be intrigued to see who liked you... slap a subscription on top of that and ta-da! Tinder Gold.
Coverage on TechCrunch
Tinder just became a free-to-play, pay-to-win game, the obligatory 2-way match was great for the app to distinguish itself from old-style dating sites because it limits exposure and now that is gone.
@mgrisoli Nope, Tinder was tedious. This will align with its value proposition, faster and easier way to find new people. Both still need to swipe each other right. Plus it's a premium feature, so not everyone will have it.
@oktaykilinc This will align with its value proposition for potentially paying users, which might sound good for business, but free users can be driven away if they see that the game is rigged, while I think that is unlikely because most people will not see the difference, it can happen
@oktaykilinc @mgrisoli I agree with Marcelo, Tinder is not a free app anymore, despite being advertised as such. It's extremely hard nowadays to get a match unless you boost it with money.
@juanbuis would rather see revenue generated from things that people want like seeing people who like you vs ads!
@valereonmobile I thought exactly the same. I trusted Tinder, now what? Retroactive betrayal
@valereonmobile I've noticed that some users don't have their location, which means they have Tinder Plus, not sure if Tinder Gold will have something similar.
Hi @jmj this looks awesome.
I would love to chat with you about adding another revenue stream. Can you contact me at rotem@guggy.com?
This is great! Gets people to meet each other more easily and quickly. In sync with the entire mission of Tinder as a product.
Great work @jmj & team - you guys move fast! Excited to see what else is coming out.
@francovarriano thanks appreciate it Franco! The hard work of many of my teammates and proud to be part of this release.
@jmj Jeff, I wonder how did you choose the 4 markets to launch in? Does it mean you have to IN that country to have access to that feature? Must have created the account while in that country?
@davidnagy Our test markets vary by product feature. It's typically a blend of established and emerging markets to give us a better perspective when testing.
This may come across as a gross over-monetization of a (at one point) awesome product. But I'm also glad to see the recent creativity in start-ups when it comes to monetizing otherwise free products. It's way better than the entire tech community thinking they're all going to become super-rich on ads alone (a feat accomplished by very few product companies).
@jmj reminds me of what Surge has been doing for over a year. It's a good feature for sure though. (I don't use dating apps though 🤷♂️)
I've been waiting for this for years!
Actually for a couple of months, but still. Looking forward to see it live.
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