Tobii Pro Sprint is a web-based, user testing tool that uses the power of eye tracking to reveal what users see in real-time when navigating your wireframes, mockups, digital products or services.
Tobii Pro Sprint quickly uncovers the "why", providing a deeper layer of objective insights for UX professionals working in fast-paced environments.
It is super cool for showing the test sessions live to team members - so they can watch the tests and see where the users are and aren't looking on the website or app. You can settle a lot of arguments when you can really know if the participant didn't actually see something or not, or if they were
looking at something for a long time, or all around the screen - they were
clearly confused or couldn't find what they were looking for. It makes it so much easier to figure out where the problems are.
Pros:Really easy to use - being able to see where people are looking is amazing and brings so much value to user testing.
Cons:You need to buy hardware (eye tracker).
It's super useful to get more detail on how people are using your website, it shows you what they're looking at as it's happening and you can really see areas they struggle with and what features work well. It's super easy to use and worth the investment !
Pros:Easy to use - great insight into where and what people are looking at on your site
Cons:You need to buy an eye tracker to use with it.