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Segwise — Automatically catches issues that affect your mobile ROAS
Automatically tracks and monitors every data point in your MMP everyday. You'll receive daily alerts on campaigns and creatives that are impacting your ROAS or behaving unexpectedly. Start your free trial in 2 mins - no engineering or credit cards needed.
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@kevin @bbharadwaj Great to see how you're turning the usually overwhelming task of campaign monitoring into an intelligent system. Congratulations on launching Segwise!
@kevin @bbharadwaj Hey Brijesh, Great looking UI and simple UX. Ad spends are killing a lot of bucks these days. This could be a really useful stuff to plugin. Congrats on the launch!
@kevin @bbharadwaj Congrats! Your firsthand experience in UA shines through in the thoughtful features you've implemented, such as the ability to track and analyze KPIs and send timely alerts.👍
Many Congratulations on the Launch @bbharadwaj . I've been inspired by your journey of building Segwise and your openness to contributing to the community. Sharing the launch within the Zivy team as well. I hope your launch day goes well. Quick Question: How does Segwise handle large-scale campaigns with thousands of creatives?
@harkirat_singh3777 Hey Harkirat, great question! So a large number of creatives to be monitored is one of the core problems we solve.
When the number of creatives is large, it dramatically increases the likelihood of missing an insight if monitoring is being done manually.
Segwise is built on top of AWS processing and GCP AI infra and we scale up the resources needed to process your data as and when needed to ensure you don't have to worry about the number of creatives being a limiting factor! :)
As a marketer, this is an interesting tool that brings clear value to ad campaign monitoring.
Will you introduce a functionality to compare different selected campaigns through a single visual item (graph, table, etc)? I believe this would be valuable for the user to analyze his campaigns' performance and help adapt his strategy accordingly.
@yvan_domingues Glad you liked it! Comparing campaigns in a single view is something we will definitely build soon! This has come as a feature request from our existing customers too!
Looks like a great tool to provide insights and alerts for GTM teams. Getting a heads up when KPIs are changing and trending is an excellent and invaluable tool.
Congrats on the launch!
Congrats on the launch. The product looks promising. However, I’m waiting for that day when mobile apps are being promoted on TikTok, IG reels and we will have a mechanism to measure the ROI of it as compared to just attributing everything under branding and organic funnel 😌
@thepmfguy Haha, there is a way to do this today -- it's called Incrementality Measurement. We are working on features in this space as well :)
@bbharadwaj I agree that there are ways to measure it but accurate measurement is where the challenge lies! I’m aware about IM and delta change in organic funnel to attribute ROI towards the channel. However, the irony is, the meetings are always around accurate quantified metrics and numbers. Since you have spent time in UAC, who would know better than both of us! 😅
@thepmfguy Haha, for sure, the need to have an exact number is the bane of all marketing meetings.
Very good demo there.
Can this be used to analyse any ad campaign? Say, we sponsor influencer blogs with ads and we want to monitor its performance and tune our spend.
@luckydev Thanks! And yes, as long as you are able to capture the source of the install through your MMP (via deeplinks), we will be able to monitor their impact.
Congratulations to the Segwise team, and all the best for the road ahead! Winning on user acquisition and ROAS in crowded, competitive markets like online gaming is a critical differentiator for whichever teams use them!
@abhishekiyer52 Thank you for the wishes. We hope that by automating monitoring we can take out some of the grunt work from marketer's job so that they can focus on the creative work they actually care about.
@sentry_co Hey Andre! ROAS is Return On Ad Spend and MMP is Mobile Measurement Partner, these are companies that have integrations with all the large mobile ad networks and help you get all of your data from many ad networks into one place.
Maker
@sentry_co hit me up whenever if you want to dive into the world of acquisition and ROAS 🤝
@sacha_dumay it is useful for anybody running ad campaigns but the value add increases dramatically with number of campaigns.
Good to see you folks here. Segwise is a must use for all the consumer tech companies, especially if you are a gaming company.
Congrats on the launch, seems very promising!
Curious, which MMPs do you support as a data sources?
@shobhitic Hey Shobhit, glad to hear it! We currently support AppsFlyer, Adjust and Singular. We also support connections to all the popular warehouses like BigQuery, Snowflake, Redshift and more. We can add any new data source that you may need for free within a few days :)
@halyna_plagiarismcheck_org Haha, the best benefit of great monitoring! :D
Maker
@saurabh_khante thanks a lot for the support! Do give it a try, we'd love your feedback :)
Have been following this product from a while via Linkedin. Kudos to the team!
@aditya_mohanty Thank you and the team for all the feedback on the super early versions! :)
@aditya_mohanty @bbharadwaj Thank you guys!! This day has been a few weeks in the making. Super excited.
@armash_ansari thank you. Please look at the demo or try it out and give feedback.
Congrats on the launch! This looks like a game-changer for mobile advertisers. How will you be expanding to other ad platforms in the future?
@ihuzaifashoukat Thanks, glad you found this useful :) Currently we integrate with MMPs, but soon we will also start adding direct integrations from the top ad networks like Meta, Google, Tiktok, Snap and gaming specific networks like AppLovin, Unity etc.
By the end of the year, we should have all large ad networks integrated directly.
Congratulations! I love how easy it feels to use and how comprehensive it is. I’d love to try it out and share more. :)
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