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Treck — Collect emails within your content 📬
A click-triggered popup within blog posts will result in more signups.
18
Replies
Maker
@kehers We have 7-days free period to try it out and no credit card is required to do that.
Maker
Hey PH,
Parker from Treck. We decided to build Treck to help our writers convert and know which of their articles was driving the most signups.
The way Treck works is basically simple;
1. You signup and get 7 days to try to product.
2. Within your dashboard, you can create unlimited CTA, design it however you want and try different text
3. Once you have created your CTA, grab the embed code and place in your blog post or webpage.
4. You can see the leads in the dashboard, it gives you their name, email, location and the article that drove the signup.
5. One of the creative ways of using Treck button is to make it flow with the content. Here is a use-case, A button titled "I want to get fit" is embedded in this article; https://www.activeman.com/20-men...
We currently use Treck in production in our publications. We would love feedback from you.
Join me here on slack for a walkthrough if needed.
http://bit.ly/treck_slack
I wish there were some better screenshots. Don't want to try the tool out without seeing how it works.
Maker
@leonhitchens I have added new screenshots. Also, you can try the product with no commitment
Interesting to see this product - a few questions:
- On the screen shot it says under the button "button by treck" - is that going to be there even if people pay for use of the tool?
- Any plans for a WordPress plugin?
- What is your status re GDPR which is going to be essential if we have visitors accessing our sites from Europe come May?
Maker
@krishnade Thanks for trying it out.
1. Yes, but is something we can look into if most of our users prefer not to have that link.
2. You can place the embed code in your WordPress post and it should work cos Wordpress allows HTML
3. I'm not sure I understood the 3rd question, can you elaborate.
thanks
@parkerituk I realise you can add cost to a page or post but a plugin makes it even quicker and more convenient to add a specific shortcode wherever you want it placed in my experience
As you are capturing data with your platform you need to be compliant with GDPR guidelines if you are making your tool available for people in the EU to use and if people capture information from people in the EU https://ico.org.uk/for-organisat...
Maker
@krishnade We will begin work on the Wordpress plugin as there have been a lot of request for that. We are definitely looking at the new GDPR guidelines and how that affects our platform for EU people
Nice concept, I'm definitely going to try. I saw you reply regarding Wordpress but it still would be great to have a dedicated plugin!
Maker
@francois_biennat Good point. Wordpress plugin is something we would definitely look into.
Congrats on the launch Parker and team.
I'll try and keep this feedback constructive. I am confused why I would pay $5/mo for a service to place a button to an opt-in popup, that has a branded link below every button?
What does this do that the dozens of other opt-in plugins and services have, and most of the CRM's that you integrate with already offer? Most CRMs or WP plugins do this functionality for free, and keeps everything within one dashboard/service which is easier to maintain.
Having a dashboard showing which article is the referral for the sign up is handy, but tracking which post the sign up came from can be done with most of these CRM services with some code/script tweaks to put a referral custom variable in the form, or through Google Analytics with goals and a tracking pixel on your sign up thank you page.
What would be more interesting for me, is if your button did something unique like integrated with the CRM in such a way where it would trigger special automated emails with lead magnet downloads (an ebook or tip sheet pdf for example) that is unique to that particular blog post it was embedded on. Or triggered a CRM tag or auto-responder sequence based on the content of that particular blog post. Doing content upgrades like that is still difficult and tedious to do IMHO. I'd love to see a service tackle that.
Maker
@chad_fullerton I really appreciate your feedback and this is why we built this product;
1. We have a couple of in-house writers that needed a way to use their content as a way to capture leads and also understand which blog posts were driving the most conversion, so I decided to build Treck to solve that problem.
2. Although you mentioned that existing CRM can do the same but with some tweaking, etc. Treck was built for people that don't want to be involved with any script tweaks etc. but something that just works out of the box.
3. The branded link under the button is a temporary feature that was used to growth hack the product, but so far based on different feedback, we will remove that link.
4. Your last point is very important and is something I will look into. We already have plans to integrate apps like MailChimp, etc. But I would love to chat more with you via slack about this point if you free sometime.
Once again thanks for the constructive feedback.
@parkerituk I’m not clear on what value this adds to my email marketing. With almost every email service, you can create a unique opt in form in just a few seconds. You can connect it to email sequences, add tags, etc. Then you just embed in Wordpress. If this had the ability to add to content In bulk it would differentiate itself. For example, if I could create a content upgrade and then bulk select posts to put it in, that would be great
Maker
@stephenaltrogge We tried to keep this simple by allowing content writers or anyone to create branded CTA(call-to-action) easily. Also with Treck, you don't just get the lead, but also which article it originated from, etc.
You don't embed a form, but a button or link in your content.
It might not be suitable for everyone, but based on my experience and working with a couple of content writers, this is a handy tool to have because of its simplicity.
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