Glad to see Twitter experimenting with audio, especially with the rise of AirPods/bluetooth headphones and smart speakers further decrease friction to consume and create.
That said, the biggest challenge (imho) for Twitter is that it's text-first. People come to the platform ready to consume and create text, not audio. Something like this might be better suited for its own app/destination, but then you have a distribution challenge. Will Twitter spin this off into an audio-first experience longer term? 🤔
@rrhoover My instant reaction was the same. Though then I realised that I happily consume videos on twitter (always have a pair of headphones). And obviously video tends to convey better than text.
Audio creation is easier >> more audio tweets will be generated than videos. It might just end up taking audio consumption mainstream.
Though audio first is a long way from here.
@rrhoover For me, Twitter has always been *thoughts-first*, a place to speak out my thoughts and what better way to do this than voice?
Sounds like a great experiment!
Would say that Twitter is "visual" first, not just text....if they added transcripts to the audio clips, they might be able to get away with not needing another app/destination.
But - even with transcript support - the bandwidth of audio is so much lower than text/images - I think that's the main point of friction, in addition to the user needing to have headphones in.
@kaz This is what makes Twitter's many flailings on product features infuriating. They have support for video broadcasts, but fail to let users switch to the audio feed only.
#AudioTwitter isn't necessarily for regular users, it's about creating sonic real estate to sell to advertisers.
Interactive/voice ads are coming — and Twitter needs more inventory!
If they do create a standalone app focused on audio, I'd much prefer they focus on the discovery, consumption, and sharing of podcasts than a UGC play. Many startups have tried to make UGC audio work and none have succeed. I suspect this is because there isn't actual user demand for such a thing. Audio as a medium has a higher barrier to entry for creators and a different use case than visual alternatives (text, images, video).
@alexcartaz Clubhouse is UGC audio-first and seems to be headed towards success. I think you’re right about the past, but can definitely see this changing in the future as people get more comfortable sharing their voices online.
@bethstachenfeld I’ve really enjoyed a number of conversations on CH, but so far that seems to be a live chat experience btw established and up and coming experts in various (mostly tech) fields
Traditionally by UGC I guess I mean recorded audio that is consumed later, async, on-demand
CH may end up solving a real problem making it easier for interesting ppl to spin up podcast-like content, removing some friction on the creation side (or maybe some kind of live chat experience), but it doesn’t follow that every single person needs a microphone or that others will want to listen. Voice is higher friction than text and therefore users are more discerning in their consumption of it
It was there earlier isn't it? Default microphone icon from the keyboard, that converts voice to text -Google service on android and Apple service on iOS.
May twitter is using their own speech to text engine?
Good to see that twitter is taking the initiative of "Speak Up" as we are transferring into the full multimedia era. Althought they need some work to do in terms of UI it´s a good start and clearly it will boost the confidence on users.
Product Hunt