I've been playing with Twitter Polls for the past month. The engagement rate is remarkable (I've seen up to 10% of my followers engage with a poll); however, that's likely inflated because the feature is new. I honestly struggled to think of useful things to ask from my personal account but I can image several use cases for brands and for us with @ProductHunt.
@tdd - why limit to only two options? @drew wrote a piece on TechCrunch criticizing this limitation.
P.S. @carmeldea and I chatted with @Jason about Twitter Polls on This Week in Startups last month.
@rrhoover There might also be limited engagement because all (as of right now) 3rd party apps don't support polls (especially Tweetdeck), definitely seems that recent releases (Highlights, Moments, and now Polls) are meant to bring users back to the native twitter experience.
@rrhoover 2-choice? Got'a start somewhere! Stay tuned...
You're right, engagement is quite high. Novelty is undoubtedly part of it, but I expect it to be a small part. When you look at some of the polls that have gone big, they tend to be ask questions where people have real opinions or they are jokes. Here's a fun example from Norm Kelly, City of Toronto Councillor and Drake fan where he cites some of Drake's lyrics: https://twitter.com/norm/status/...
I'm headed over to Twitter's Flight conference - I'll check back later!
I personally don't keep up with the Presidential Debate, but Twitter has been doing Presidential Debate Twitter Live. So I think there's good amount of data to be collected for the Presidential Debate/Things.
@rrhoover I agree, I don't see any useful situations to through personal account. Well, maybe a Product Maker can validate their idea with a poll? Lol. I don't know.
It looks good on paper, but it needs the help of the community.I tried to ask Yes/No question to test an hypothesis, but didn't get any responses. People with a lot less followers will not see their polls answered. But, in a way, it's good because it's not limited to just your friends, but anyone who saw your poll, and wanted to participate. Can't wait anyway :)!
@tdd@tsunaze No, i didn't make any poll, I actually wanted to create an app to simplify the way we ask questions to stranger. So i tested my theory. Didn't get any responses.
I'm curious as to how news orgs, brands, etc. will use this. I can see the value to brands and marketers clearly - but I'm concerned that it might allow brands to cut down on some of the real, meaningful conversation with average consumers that Twitter currently thrives on (since why not just poll users about things instead of responding personally?)
@sphmrs From what I've seen, polls spur more conversations around the topic than asking the same question without a poll because people reflect on what others think. (edit: typo)
I second @rrhoover here. I love this new addition to Twitter and can't wait to try it out! Think it has the potential of being huge in collecting immediate feedback. However, why only two options? Doesn't that drastically limit the kinds of questions people can/will ask?
Awesome news if polls are used strategically. Even otherwise, this is something I often missed on Whatsapp where a group could quickly agree on where to plan the next content strategy meetup!
Hey everyone - thanks for the questions and comments!
We built polls as an extremely easy way for people to meaningfully engage on Twitter. Polls are simply to create, last 24 hours, and the fact that you voted and how you voted is not shared with your followers. The team and I are excited to see what people do with 2-choice polls and we're looking forward to executing on our roadmap. π
@johannbenedikt@tdd We intentionally built it to be general purpose, so in some sense we expect the unexpected.
Letting Twitter decide something is a powerful use case I hope to see more of. For example, the Raiders asked "Who do you want to go behind the scenes with at today's practice? 1) Latavius Murray or 2) Aldon Smith". https://twitter.com/RAIDERS/stat...
Then they delivered: "You voted. We took you inside practice with @AldonSmith." https://twitter.com/RAIDERS/stat...
This is a fantastic way that Twitter is expanding beyond the limits of 140 characters. People use polls all the time (a la retweets and favorites) on Twitter. This is a fantastic addition to the platform. Love the pace of innovation from Jack and Team right now.
I see it as a great potential for the "Immediate" news/reporting issues that Twitter brings up. If I was a journalist/TV News I would use that feature very often to engage with my audience and tailor the right msgs in real time!
I'm glad Twitter is doing this. I see a lot of polls that say, "Fav for option 1, RT for option 2." But the results of those polls are skewed because a RT shows up in the user's timeline, whereas a Fav doesn't.
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