@rrhoover I like this because it maintains a balance between simplicity of the core app with the occasional surprise/delight feature. If something grows into a widely used feature that can be its own business, it can be spun out.

@moxon true. It gives the UberEATS team a lot more flexibility and additional real-estate on people's precious homescreen.

@rrhoover is it clear that's their actual strategy though? This seems only their first test at a spin out in only one geographic region. I think this might be more of a test vs a clearly defined multi-app strategy

@_jacksmith fair point, but this appears to be a strategy Uber's pursuing. We'll see how it plays out longer term.

@rrhoover it would be logical. Their menu bar is getting REALLY crowded in the app. But some other apps haven't had it plain sailing with the multi app strategy. Fb have managed to sustain two core fb apps with fb and messenger. But their other attempts at fb branded apps, like "rooms" and stuff have all shut down. (I'm ignoring Instagram and non branded ones)

@ourielohayon nice find. 👍

@rrhoover 3 apps featured in one day. Good? :)

@ourielohayon great hunting ;)

@veronica which food delivery services do you use? I've been using Sprig more recently when I'm out of groceries (delivered by Instacart) and short on time.

@rrhoover Sprig, Spoonrocket, Munchery (for dinner). Sprig has great food, but the vegetarian options are very limited.