I work in online marketing. My main issue with GA4 is that it is blocked by all security-enhanced browsers out there, so we will never get real traffic figures from it. =)

Smart tagging on tools like Mixpanel- lot of missing context.

Migrating to GA4. FML. We have to reverse engineer their new sdk because of regulations and privacy that is require in our app. We did it with GA3. Should take 2 days max 😅

not so sure if I should now say "nice to see some many issues mentioned in this discussion"! :))

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